Business Daily Media


Business News

Broo Secures Nationwide Distribution Deal In China



Broo Limited (ASX: BEE) (Broo)
is delighted to announce that Jinxing Beer Group Co, Ltd (Jinxing) has agreed to add Broo Premium Lager to their national product portfolio list with Broo being Jinxing’s only international label on offer to their entire nationwide Chinese distribution network.

 

Jinxing’s distribution network is one of China’s largest and provides Broo with an enormous opportunity to capture a lucrative percentage of the Chinese market and exponentially expand on the relationship between Broo and Jinxing. China’s beer market is the largest in the world and represents sales volumes exceeding 5 billion cases of beer per annum.

 

Broo listed on the Australian Securities Exchange (ASX) on 14 October 2016. Broo announced on 24 August 2016, in its Replacement Prospectus, that it had secured manufacturing of Broo Premium Lager through Jinxing.

 

Kent Grogan, Founder and CEO of Broo, was recently present at Jinxing’s head office in Zhengzhou to oversee the production commencement activities.

 

In commenting, Mr Grogan said:

 

“During this visit a major agreement was reached, I am thrilled and humbled by this new development; it is literally a game changer and will dwarf our original sales expectations.

 

“It provides Broo with enormous reach and platform to compete with the largest International brands currently available in China.

 

“Our relationship with the Jinxing Beer Group goes from strength to strength and we see this partnership continuing well into the future.”

 

ABOUT JINXING

Jinxing Beer Group Co Ltd is a major brewer incorporated in China which produces and packages alcoholic beverages. Founded in 1982, Jinxing has an annual production capacity of 2 million tonnes of beer (equivalent to approximately 200 million cases of beer per annum), employs 6,000 staff, and has won numerous awards for its contribution to China’s national beverage industry.

 

ABOUT BROO

Broo Limited is a unique Australian beer company that distinguishes itself from competitors through strong brands, company ethos, unique marketing platform and quality beer products. The Company is currently focused on the production, marketing and sale of two beer products, Broo Premium Lager and Australia Draught.

 

For more information please visit: http://www.broo.com.au/  

Business Daily Media Business Development

iPhone Security Issues: How you can Secure your Device

A common belief is that iPhones are much more secure than Android devices. The truth, however, is that iPhone vulnerabilities exist and are not negligible. Android is known as the malwar...

TheTechFools.com - avatar TheTechFools.com

When A Forex Trader Should Make Use Of Free Forex Signals Telegram

Both experienced and new traders make use of the Free Forex Signals Telegram to optimize their profits. Beginners will find the signals important since it is easy to get overwhelmed by the t...

News Co Media - avatar News Co Media

Fed up dealing with bad bosses and being over-looked for promotions? So was Victoria Wright

Author, Victoria Wright, used all of her good and bad experiences to find other income and career opportunities, and she has revealed all in her debut non-fiction book, ‘I’m Too Old ...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus

Tripadvisor Plus offers

A New Way to Reach Travelers: Tripadvisor Enables Hotels to Participate Directly in Travel Membership Program for First Time   As summer booking demand grows, Tripadvisor Plus offers acco...

TripAdvisor - avatar TripAdvisor

Writers Wanted



News Co Media

Content & Technology Connecting Global Audiences

More Information - Less Opinion