Business Daily Media

Men's Weekly

.

Broo Secures Nationwide Distribution Deal In China

  • Written by Rachel Gemmell



Broo Limited (ASX: BEE) (Broo)
is delighted to announce that Jinxing Beer Group Co, Ltd (Jinxing) has agreed to add Broo Premium Lager to their national product portfolio list with Broo being Jinxing’s only international label on offer to their entire nationwide Chinese distribution network.

 

Jinxing’s distribution network is one of China’s largest and provides Broo with an enormous opportunity to capture a lucrative percentage of the Chinese market and exponentially expand on the relationship between Broo and Jinxing. China’s beer market is the largest in the world and represents sales volumes exceeding 5 billion cases of beer per annum.

 

Broo listed on the Australian Securities Exchange (ASX) on 14 October 2016. Broo announced on 24 August 2016, in its Replacement Prospectus, that it had secured manufacturing of Broo Premium Lager through Jinxing.

 

Kent Grogan, Founder and CEO of Broo, was recently present at Jinxing’s head office in Zhengzhou to oversee the production commencement activities.

 

In commenting, Mr Grogan said:

 

“During this visit a major agreement was reached, I am thrilled and humbled by this new development; it is literally a game changer and will dwarf our original sales expectations.

 

“It provides Broo with enormous reach and platform to compete with the largest International brands currently available in China.

 

“Our relationship with the Jinxing Beer Group goes from strength to strength and we see this partnership continuing well into the future.”

 

ABOUT JINXING

Jinxing Beer Group Co Ltd is a major brewer incorporated in China which produces and packages alcoholic beverages. Founded in 1982, Jinxing has an annual production capacity of 2 million tonnes of beer (equivalent to approximately 200 million cases of beer per annum), employs 6,000 staff, and has won numerous awards for its contribution to China’s national beverage industry.

 

ABOUT BROO

Broo Limited is a unique Australian beer company that distinguishes itself from competitors through strong brands, company ethos, unique marketing platform and quality beer products. The Company is currently focused on the production, marketing and sale of two beer products, Broo Premium Lager and Australia Draught.

 

For more information please visit: http://www.broo.com.au/  

Cash vs Accrual: Choosing the Right Method for SMEs

When running a small or medium-sized enterprise (SME), one of the earliest financial decisions you’ll face is choosing between the cash and accrual ac...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

Sell by LayBy