Business Daily Media
WORKSPACE

.

Business News

Broo Secures Nationwide Distribution Deal In China

  • Written by Rachel Gemmell



Broo Limited (ASX: BEE) (Broo)
is delighted to announce that Jinxing Beer Group Co, Ltd (Jinxing) has agreed to add Broo Premium Lager to their national product portfolio list with Broo being Jinxing’s only international label on offer to their entire nationwide Chinese distribution network.

 

Jinxing’s distribution network is one of China’s largest and provides Broo with an enormous opportunity to capture a lucrative percentage of the Chinese market and exponentially expand on the relationship between Broo and Jinxing. China’s beer market is the largest in the world and represents sales volumes exceeding 5 billion cases of beer per annum.

 

Broo listed on the Australian Securities Exchange (ASX) on 14 October 2016. Broo announced on 24 August 2016, in its Replacement Prospectus, that it had secured manufacturing of Broo Premium Lager through Jinxing.

 

Kent Grogan, Founder and CEO of Broo, was recently present at Jinxing’s head office in Zhengzhou to oversee the production commencement activities.

 

In commenting, Mr Grogan said:

 

“During this visit a major agreement was reached, I am thrilled and humbled by this new development; it is literally a game changer and will dwarf our original sales expectations.

 

“It provides Broo with enormous reach and platform to compete with the largest International brands currently available in China.

 

“Our relationship with the Jinxing Beer Group goes from strength to strength and we see this partnership continuing well into the future.”

 

ABOUT JINXING

Jinxing Beer Group Co Ltd is a major brewer incorporated in China which produces and packages alcoholic beverages. Founded in 1982, Jinxing has an annual production capacity of 2 million tonnes of beer (equivalent to approximately 200 million cases of beer per annum), employs 6,000 staff, and has won numerous awards for its contribution to China’s national beverage industry.

 

ABOUT BROO

Broo Limited is a unique Australian beer company that distinguishes itself from competitors through strong brands, company ethos, unique marketing platform and quality beer products. The Company is currently focused on the production, marketing and sale of two beer products, Broo Premium Lager and Australia Draught.

 

For more information please visit: http://www.broo.com.au/  

Business Daily Media Business Development

Top Things To Do in Batemans Bay

Batemans Bay is a beautiful coastal town that has something for everyone. From the secluded beaches to the bustling markets, there are plenty of things to do in Batemans Bay! In this art...

NewsServices.com - avatar NewsServices.com

A Guide to Starting A Quality Day Care Business

Welcome to being an entrepreneur! Starting a successful daycare can be both stressful and rewarding. When thinking of starting a daycare, a lot of planning and research must be done to m...

Patrick Watt - avatar Patrick Watt

Flight Centre Travel Group Announces Stellar Illuminate Speaker Line-up

Registrations are now open for Illuminate 2021, with keynote speakers Alan Joyce and Jayne Hrdlicka being joined by Westpac’s Bill Evans.   FLIGHT CENTRE Travel Group (FCTG) has opene...

Business Daily Media - avatar Business Daily Media

3 Ways To Manage A Job Where There’s More Work Than You Can Handle

While having a job that you love is one of the greatest blessings in your life, having a job that you love but can’t seem to keep up with can cause you a lot of stress. And if you’re...

NewsServices.com - avatar NewsServices.com

Writers Wanted



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion