Business Daily Media

Traidmarc calls on artists to take advantage of COVID

  • Written by Reporter


COVID is having a damaging impact on the livelihood of artists all over the world, but one iconic rapper is calling on artists to take advantage of the pandemic. Traidmarc wants artists to use the disruption and chaos to their benefit.

Traidmarc is a Nigerian-born rap and hip-hop musician, entrepreneur, entertainment mogul and philanthropist who now calls Melbourne, Australia home. He is considered a leader for many across the community and has helped so many impoverished people in countries around the world since the COVID-19 pandemic hit by offering weekly financial assistance to his fans through his official Instagram page. He is perhaps the only celebrity giving away thousands of dollars to help cushion the pandemic blow for many of his followers.

With COVID, access to recording studios to produce music has been incredibly limited, and the chances to shoot a music video, perform or go on tour is relatively impossible. Musicians’ revenue streams are scant,” Traidmarc explained.

Many artists are starting to do things themselves.  I am seeing so many talented and up-and-coming musicians creating music themselves, using new tools, software, and distribution channels.

A lot of new musicians coming through are doing things themselves because the benefits that a record label usually offers have been diminished in the COVID environment.

They are producing themselves, creating short form music videos, and marketing and promoting through social media.”

According to Traidmarc, more artists need to act now. While COVID has hurt and damaged a lot of revenue opportunities, it has forced the power back into the hands of the musicians.

The balance of power has shifted – musicians are now in control,” he said.

Traidmarc is an example of musicians doing it themselves. Over his career he has always pushed the boundaries of the traditional music industry. He is passionate about empowering other musicians to take control of their own careers, and using the power of music to motivate and support people who are struggling.

COVID is going to produce a new era of musicians that have more power and control over their career and journey – and deliver them all of their revenue – rather than a small percentage,” Traidmarc said.

There is now innovative software and tools musicians can use for little cost to create music, promote themselves, and engage, connect and grow with fans.”

Traidmarc’s views are being echoed by other profile musicians across the world as artists discover that record labels provide little if any value in the current COVID climate despite still retaining ownership and rights to revenue. There is a growing sentiment that artists should avoid record labels and carve out their own path.

Creating short form videos on Instagram Reels, IGTV and TikTok have been instrumental in cementing a relationship between myself and my fans. These platforms are free and easy to use, and put control in the hands of the artist,” Traidmarc said.

I have never felt more connected to my fans! COVID has been a huge test for the music industry but I am seeing the silver linings.”

Traidmarc’s upcoming studio album The Epilogue will be released in October 2020. His current music is available on all platforms, including Spotify, iTunes, Google Play Music, TikTok and Pandora.

www.traidmarc.com

www.instagram.com/traidmarc.tmg

www.facebook.com/traidmarc

www.youtube.com/traidmarc

www.twitter.com/traidmarc

Business Today

Utilising communication tech to alleviate employee burn out

Hybrid work solidified into the business model in 2021 – plain and simple. Jabra research revealed 42 per cent of employees last year requested leadership to help make their virtual workspace more comfortable. Employees are ...

Space Machines readies for liftoff securing launch services deal with SpaceX

SpaceX to carry Space Machines' Optimus Orbital Transfer Vehicle as part of its April 2023 mission. Optimus is one of the largest spacecraft built in Australia and furthers Australia’s sovereign capabilities toward in-space...

Deliver business benefits through operational excellence

As Australian businesses emerge from the pandemic lockdowns and draw up plans for growth, increasing numbers are adopting a strategy of operational excellence. Operational excellence involves everyone in an organisation and f...

Modern slavery conference to take on the criminal enterprises and address global injustices

Influential experts from around the world will take part in a unique international online summit targeting modern slavery being hosted by Australian charity Freedom for Humanity later this month. Modern slavery is a process...

Unit4 Appoints Tania Garrett as Chief People Officer

 Unit4, a leader in enterprise cloud applications for people-centric organisations, today announced the appointment of Tania Garrett as Chief People Officer. Tania will oversee the company’s people success function wh...

FIVE reasons why you should set up an instant office instead of a fixed lease

Australia is now on the cusp of very volatile economic period. As the world tries to pick up the pieces after two years of global lockdowns and constant setbacks, we continue to face the aftermath of COVID on many levels. Acc...

Business Daily Media Business Development

Utilising communication tech to alleviate employee burn out

Hybrid work solidified into the business model in 2021 – plain and simple. Jabra research revealed 42 per cent of employees last year requested leadership to help make their virtual wo...

David Piggott, Managing Director ANZ at Jabra - avatar David Piggott, Managing Director ANZ at Jabra

Space Machines readies for liftoff securing launch services deal with SpaceX

SpaceX to carry Space Machines' Optimus Orbital Transfer Vehicle as part of its April 2023 mission. Optimus is one of the largest spacecraft built in Australia and furthers Australia’...

Business Daily Media - avatar Business Daily Media

India's employee hostels are often like prisons – but young women garment workers don't always see it that way

Kavitha, 18, earns a living at a clothing factory in the southern Indian state of Tamil Nadu. Like many of her colleagues, she lives in accommodation provided by the factory, where she share...

Andrew Crane, Professor of Business and Society, University of Bath - avatar Andrew Crane, Professor of Business and Society, University of Bath

Shortage of workers threatens UK recovery – here’s why and what to do about it

For the first time since records began, there are more job vacancies in the UK than unemployed people, according to the latest monthly labour market figures. This has been driven mainly by a...

Donald Houston, Professor of Economic Geography, University of Portsmouth - avatar Donald Houston, Professor of Economic Geography, University of Portsmouth

A central bank digital euro could save the eurozone – here's how

Blockchain bailout?4K_HeavenThe European Central Bank and its counterparts in the UK, US, China and India are exploring a new form of state-backed money built on similar online ledger techno...

Guido Cozzi, Professor of Macroeconomics, University of St.Gallen - avatar Guido Cozzi, Professor of Macroeconomics, University of St.Gallen

Deliver business benefits through operational excellence

As Australian businesses emerge from the pandemic lockdowns and draw up plans for growth, increasing numbers are adopting a strategy of operational excellence. Operational excellence in...

Chris Ellis, Director Pre-Sales at Nintex - avatar Chris Ellis, Director Pre-Sales at Nintex



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion