Why Text Marketing Should Be Part Of Your Digital Campaign

The marketplace is incredibly competitive nowadays and so you have to do all that you can to be able to reach out to and target customers who are now more frequently using their smart phones and so they are constantly on the move. It’s all about communicating with your current customer base and finding new customers so that you can improve upon your current return on investment and hopefully increase your business profits. The misapprehension is that many businesses feel that in order to be able to effectively engage with customers, they need to spend money on creating a specific app for their business.

There is a much cheaper and much more effective alternative and it comes in the form of an already proven and affordable SMS broadcast. For some reason, digital marketing agencies have turned away from using SMS as a viable marketing strategy and they are missing out on so much potential. The vast majority of people have at least one smart phone with them at any given time and so SMS marketing allows you to reach out to them anywhere and at any time with a specifically targeted and personalised text message. This is why you need to make sure that text marketing is part of your digital campaign and if you need a gentle reminder, here are the reasons why.

1. Incredibly high read rate - There are not very many digital marketing tools that can guarantee you a really great of just under 100% within a quarter of an hour of sending the message out. If you want to let your customers know about an offer that is very short term and will save them an incredible amount of money then you want them to receive it as soon as possible. It is also an excellent way for customers to find your business online and out of all of the messages sent, you can expect just under 50% of them to generate an excellent return on your investment.

2. Better customer engagement - There is a misapprehension that customers find the receipt of SMS messages to be annoying when the opposite is in fact true. It is an excellent way to let customers know about what is currently going on in your business that they would definitely be interested in and any offers that are coming up in the very near future. People are already used to receiving SMS messages from various other providers and so another one from your business will definitely not upset them.

The other thing to remember is that SMS broadcast is a very trackable marketing method and it can provide you with so much data with regards to your current customer base and potential customers who reply to your text messages. You can use information that you receive to better understand your customer base and to allow you to target them better in the future. It will also save you an incredible amount of money while all the time improving upon your return on investment. You can use SMS as a stand-alone channel or you can use it with the many other marketing channels like social media and sending out emails.

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