Business Daily Media

The Times Real Estate

.

Optimizely Announces Experimentation Platform


Optimizely, the leading digital experience platform (DXP) provider, today announced its market-leading Web Experimentation and Full Stack solutions are now available on the Google Cloud Marketplace, which makes it easy for Google Cloud customers to purchase both products. Optimizely’s experimentation solutions remove the guesswork from delivering personalised, meaningful engagements through science-backed data to improve customer experience (CX) and drive business outcomes. 

“Our launch on Google Cloud Marketplace is another step forward in our strategic partnership with Google Cloud, one which will break boundaries for the data-driven growth marketer,” said Alex Atzberger, CEO of Optimizely. “The industry is ripe for disruption as global organisations navigate economic uncertainty and heightened consumer expectations. We have an incredible opportunity to serve global customers through the Google Cloud Marketplace and ensure innovation is accessible and achievable for marketers looking to drive exceptional digital experiences.” 

The launch comes six months after Optimizely announced it had entered a multi-year, strategic partnership with Google Cloud to deliver next-gen experimentation solutions and move its experimentation solutions to Google Cloud. As part of the ongoing partnership, Optimizely and Google Cloud will coordinate a joint go-to-market and sales execution strategy to seamlessly deliver scalable, end-to-end experimentation solutions to customers across the globe. 

“Optimizely and its customers are building exciting digital consumer experiences and utilising Google Cloud’s capabilities in artificial intelligence and machine learning in new and innovative ways,” said Kevin Ichhpurani, Corporate Vice President, Global Partner Ecosystem & Channels at Google Cloud. “Bringing Optimizely to Google Cloud Marketplace makes it even simpler for businesses to deploy, manage, and scale Optimizely on Google Cloud’s trusted, global infrastructure.” 

For more information and to get started, visit Optimizely Experimentation on the Google Cloud Marketplace.

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Launchd Takes Off: Former AFL Stars Lead Tech-Powered Platform Set to Disrupt Talent and Influencer Marketing

Backed by Institutional Capital, Launchd Combines Five Leading Agencies and Smart Technology to Deliver Measurable Results Influencer marketing i...

Meet the Australian fintech unlocking rewards for small businesses

Small businesses make up 98 per cent of all businesses in Australia, yet they continue to bear the brunt of economic uncertainty. According to Credi...

Teleperformance (TP) Business Insights Report Reveals Key Shifts in Consumer Behaviour

TP’s Business Insights report  into consumer behaviors and preferences, taking in more than 57,000 respondents across 19 sectors, is shedding new li...

HubSpot launches platform-wide AI tools to help businesses close the adoption gap

HubSpot today unveiled more than 200 updates across its customer platform to help businesses grow better. The release introduces smarter tools, new AI...

Why Every Leader Needs a Personal Branding Strategy in 2025

One of the best investments you can make in 2025? Your Personal Brand.In today’s competitive and digitally driven business world, authenticity and...

Sell by LayBy