Business Daily Media

Business Marketing

.

Optimizely Announces Experimentation Platform


Optimizely, the leading digital experience platform (DXP) provider, today announced its market-leading Web Experimentation and Full Stack solutions are now available on the Google Cloud Marketplace, which makes it easy for Google Cloud customers to purchase both products. Optimizely’s experimentation solutions remove the guesswork from delivering personalised, meaningful engagements through science-backed data to improve customer experience (CX) and drive business outcomes. 

“Our launch on Google Cloud Marketplace is another step forward in our strategic partnership with Google Cloud, one which will break boundaries for the data-driven growth marketer,” said Alex Atzberger, CEO of Optimizely. “The industry is ripe for disruption as global organisations navigate economic uncertainty and heightened consumer expectations. We have an incredible opportunity to serve global customers through the Google Cloud Marketplace and ensure innovation is accessible and achievable for marketers looking to drive exceptional digital experiences.” 

The launch comes six months after Optimizely announced it had entered a multi-year, strategic partnership with Google Cloud to deliver next-gen experimentation solutions and move its experimentation solutions to Google Cloud. As part of the ongoing partnership, Optimizely and Google Cloud will coordinate a joint go-to-market and sales execution strategy to seamlessly deliver scalable, end-to-end experimentation solutions to customers across the globe. 

“Optimizely and its customers are building exciting digital consumer experiences and utilising Google Cloud’s capabilities in artificial intelligence and machine learning in new and innovative ways,” said Kevin Ichhpurani, Corporate Vice President, Global Partner Ecosystem & Channels at Google Cloud. “Bringing Optimizely to Google Cloud Marketplace makes it even simpler for businesses to deploy, manage, and scale Optimizely on Google Cloud’s trusted, global infrastructure.” 

For more information and to get started, visit Optimizely Experimentation on the Google Cloud Marketplace.

Popular

Access4 Acquires Perth-Headquartered Novum Networks

Melbourne-based Unified Communication-as-a-Service provider, Access4, has today announced the acquisition of Perth headquartered BroadWorks provider, Novum Networks. The acquisition will result in the consolidation of Novum’s...

VICTORIAN startup job growth reaching record levels

A new report out today demonstrates the Victorian startup sector is the State’s new jobs’ growth engine with a 10.75% rise in startup jobs year-on-year between 2018 and 2020. While the pandemic has impacted Victoria’s start...

Customers in Australia are complaining less to brands directly; trust and loyalty drop in 2023

Qualtrics announces top consumer experience trends for 2024 As AI becomes a bigger part of daily life consumers place a premium on human connection; quality beats price; digital is an opportunity to improve customer experien...