Business Daily Media

How to design effective OOH adverts

  • Written by

OOH advertising stands for out of home advertising, and is any type of visual advertisement that you see outside of your home, excluding those on your mobile devices - billboards are the prime example of out-of-home (OOH) adverts.

Despite the fact that digital advertising is becoming increasingly more popular, individuals still spend a significant amount of time outside of their homes, and OOH advertising continues to be an effective method.

But with OOH advertisements not able to target specific individuals as precisely as digital advertisements, it is essential that your OOH adverts are designed effectively so that they stand out and serve their purpose of drawing in attention from your target audience. For the best OOH advertising results consider working with an OOH media specialist such as Clear Channel.

So, without further ado, here is how to design an effective OOH advert.

Ensure it is designed to pursue your target audience

If you are creating an advertisement, you must have some sort of target audience in mind who you are trying to reach. Your target audience should be of a particular demographic and psychographic, and once you have determined these, you should take note of them when designing your OOH advert.

Pursue your target audience by ensuring the ad stands out to them - reach out to your target audience and gain their attention. For example, if you’re targeting a vegan psychographic for a vegan snack, then you’re not going to want to include images of a pig, a cow, or some form of meat. Ideally, instead, you would want to promote connotations of health and pacifism, such as by including the colour green.

You should also consider ad placement. Place your advert in locations where your target audience will likely be. For example, if you’re advertising gym clothing, consider placing your OOH adverts outside of a gym or health club, where gym-goers will likely see the promotion.

Know what your aim is

 Your out-of-home advert should be linked to your marketing campaign and other marketing and advertising strategies. Whether you're aiming to advertise something or increase awareness, every OOH advert should have a distinct goal. Knowing what you want to achieve will help you steer your creative concept in the right way.

Include compelling text and imagery

Regardless of the audience you're targeting, your ad should be compelling and able to capture the attention of others. Bold text is obviously going to be more visible and allow your ad to stand out. Imagery should be relevant, convincing and not too complex. Colour is also a crucial aspect of OOH ads, as brighter colours will draw more attention, while certain colours provoke certain thoughts and emotions, such as red giving off the impression of danger.

Convincing but Brief text

You need text for a call to action or to emphasize a particular message. In OOH advertising, messaging is critical, and conveying that idea in a short number of words can be difficult. But it is super important to keep it simple - as well as memorable - by using a single contact method, such as a shortlink or simply just the name of your business. Catchy, snappy and memorable taglines are proven to work well as they stay in the audience’s mind.

Business Reports

How Australians are missing out on retirement returns

Australians are missing out on potential returns by not regularly salary sacrificing, according to new research by Finder, Australia’s most visited comparison site. A new Finder survey of 722 people with super revealed only...

6 Ways to Improve Customer Experience

When it comes to a great customer experience, how you treat your customers, the quality of your products or services, and the overall customer journey are all important aspects. Here are six ways you can improve your business...

Investment by Jucy Set to Reduce Australia’s Rental Vehicle Shortage

Multi-Million Dollar Investment A multi-million dollar investment in Australia’s international tourism infrastructure is expected to ease a critical shortage of rental vehicles. Jucy, one of Australasia’s largest vehic...

The climate bill could short-circuit EV tax credits, making qualifying for them nearly impossible

Today's EVs rely heavily on China and other countries for materials.Shen Chunchen/VCG via Getty ImagesThe U.S. Senate passed a far-reaching climate, energy and health care bill on Aug. 7, 2022, that invests an unprecedented US$370...

Solve HR growing pains with these simple steps

In today’s ever-changing climate, businesses must be geared up and able to embrace change. This means being equipped with the right technology to ensure readiness for the challenges that lie ahead.  During the pandemic, many...

Leading AI mining tech company Plotlogic welcomes climate change legislation

A global leader in mining process optimisation, Plotlogic, has welcomed the news that the Australian Government’s carbon emissions bill will pass through Parliament.  Following The Greens announcement that the party would...

Web Busters - Break into local search