Business Daily Media

Domino's promises new focus to address customer concerns

  • Written by Bridget Dixon



Domino’s has today revealed the top frustrations for its customers including missing garlic breads, uneven pizza slices and poorly distributed pepperoni – after completing extensive market research. The Company is promising to do better in its new ‘We Care’ campaign.

 

The new campaign focusses on real store owners and real customers and highlights the Company’s commitment to its customers and 100% satisfaction guarantee.

 

Each of the 600 stores in the country closed for one hour this weekend for a training session for team members, designed to address the most common customer complaints, ahead of the new campaign which launches today.

 

Nick Knight, Domino’s CEO for Australia and New Zealand, said the campaign and training session recognised customers valued Domino’s products and speed, but wanted every product in every meal to meet their expectations.

 

“We have run a number of focus groups and our customers tell us they love our products, but when we make a mistake, they want it fixed as quickly as possible – and we will,” Mr Knight said.

 

The campaign, featuring Multi-Unit Franchisees Leroy Day and Kym Wood, tells Domino’s customers the company will ensure its products and delivery service, with a money back or replacement guarantee.

 

Following intensive market research, Domino’s has gone back to basics, re-training staff in its network of stores throughout Australia, to focus on the fundamentals of great pizza making and great service. 

 

“‘Slow where it matters, fast where it counts,’ has long been the mantra of Domino’s, and we recognise that over time errors have been made and attention to detail has wavered,” Mr Knight said.

 

“It is not acceptable that our customers receive a less-than-perfect pizza, that items from the order are wrong or missing, or pizza slices are unevenly cut or topped.

 

“100% customer satisfaction is our goal for every order, and our latest campaign tells our customers we’ve listened and that we’re going to do better.”


Business Reports

Water education is key to creating sustainable communities

Water has shaped the unique landscape and the culture of the Northern Territory for over 60,000 years and is just as important today. Water is at the centre of the Territory lifestyle. In remote communities, preserving water hel...

Influential oil company scenarios for combating climate change don't actually meet the Paris Agreement goals, our new analysis shows

BP, Shell and Equinor all produce widely used scenarios of energy's future.Christopher Furlong/Getty ImagesSeveral major oil companies, including BP and Shell, periodically publish scenarios forecasting the future of the energy se...

How to Improve Marketing Strategy Using Surveys

Every business owner knows how important marketing is. However, there are more than a few ways to go about forming your marketing strategies. Many marketers will disagree on what the best approach is. However, there is one thing...

AirRobe and THE ICONIC Celebrate A Sustainable Milestone

AirRobe and THE ICONIC have unveiled a market-first feature that allows customers to add past orders made on THE ICONIC to their AirRobe Circular Wardrobe™ in one click.  The new ‘add past orders’ feature builds on THE I...

YouGov appoint Laura Robbie as CEO of the Asia Pacific region

A world of new opportunities  Market research and data analytics company YouGov is pleased to announce the appointment of Laura Robbie as CEO of the Asia Pacific region.  Miss Robbie previously held the role of Managing Di...

How to Sharpen Your App Development Skills

Mobile application development is a skill that you should take seriously. It's not the easiest task in the world, and it takes more than just technical know-how to be successful. If you want your app to succeed, you have to shar...

Web Busters - Break into local search

WebBusters.com.au