ACN Business

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Written by: Angeline Close Scheinbaum, Dan Duncan Endowed Professor of Sports Marketing.Associate Professor of Marketing, Clemson University

The stands at Kansas City Chiefs games look different than they used to.Kirill Kudryavtsev/AFP/Getty Images

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling and Instagram...

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5 marketing lessons from the Taylor Swift and Travis Kelce romance

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Gift Cards as the Gateway to Agentic Payments

Traditions of Rural Bali at Villa Sabana

Managing the Hidden Costs of Your Next Property Relocation

A Homeowner’s Guide to Essential Home Maintenance and Repairs

Want to cut your new home costs by 10% or more? That's what building groups can do

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Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

Gift Cards as the gateway to agentic payments

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