ACN Business

After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stay

Written by Monica Lea, PhD Student in Public Administration, University of Nebraska Omaha

Jimmy Donaldson, aka MrBeast, leaned into charity to get a massive following.Michael Tran/AFP via Getty Images

Stunt philanthropy is what happens when influencers, other celebrities and people who aren’t famous at all use entertaining videos to encourage support for a charitable cause.

When their stunts go viral, it can lead to massive public...

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