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Travelers will refuse an upgrade to sit near a loved one -- new research into when people want to share experiences

  • Written by Ximena Garcia-Rada, Assistant Professor of Marketing, Texas A&M University
Travelers will refuse an upgrade to sit near a loved one -- new research into when people want to share experiencesWould you decline a free upgrade to first class in order to sit next to a companion in coach?Image Source/DigitalVision Collection/Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

People will often sacrifice a better experience and opt for one that’s less enjoyable if it means they can do it...

Deputy partners with SuperAPI to streamline employee onboarding and help get shift-based industries ready for PayDay Super

Deputy, the global people platform for shift-based work, has announced a new partnership with SuperAPI, marking a major enhancement to its HR pro...

KuCoin invests in Australian sponsorships of the ACC, plus a major campaign with golf icon Adam Scott

KuCoin, a leading global crypto platform built on trust, announced the appointment of James Pinch as the Australian Managing Director, the establish...

Australian companies pitching to the world’s wealthiest investors

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Small business backlash builds as RBA’s surcharge ban risks fuelling inflation

Australia’s small business sector has launched a fierce campaign against the Reserve Bank of Australia’s (RBA) proposed ban on debit and credit card...

Australia’s Young Entrepreneurs Redefining Success Through Legacy and Community Impact

A new generation of young Australian small business owners is redefining success, driven by a desire to create a lasting legacy through the positi...

Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...