Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to do
- Written by Kristen Schiele, Associate Professor of Clinical Marketing, University of Southern California
Everything apps are designed to help you do, well, just about everything you do on a phone.Busakorn Pongparnit/Moment via Getty ImagesElon Musk’s recent rebranding of Twitter as X is a step toward the CEO’s goal of developing an “everything app.” Musk’s vision is for X to mark the spot for all your digital needs...







