ACN Business

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Written by Angeline Close Scheinbaum, Dan Duncan Endowed Professor of Sports Marketing.Associate Professor of Marketing, Clemson University

The stands at Kansas City Chiefs games look different than they used to.Kirill Kudryavtsev/AFP/Getty Images

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling and Instagram...

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Why Australia’s trade deal with Europe hinges on a forgotten promise - and a handshake
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Capital gains tax is once again the subject of parliamentary debate, with Treasurer Jim Chalmers declining to rule out option…

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Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property
In the dynamic world of real estate, commercial properties hold a pivotal position. They represent not only a significant financial asset but also a crucial business investment. When contemplating the…

6 Ways to Make Your eCommerce Site More Successful in 2022
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What if we measured the thing that matters most: "carbon productivity"
Carbon productivity is the measure that matters, but we are hung up on the productivity of our workers.pixabay/pexelsAsk any economist a question, and you will usually get the answer: “productivity”.The…
Explore The Richness and Diversity of The Best Australian Olive Oil
The worldwide market is quite competitive for Australian olive oil. The country's hospitable climate and rich soil make it the perfect place to cultivate premium olives. The Australian olive oil…

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

financial accountability to how they run cloud and AI, according to leading Australian systems integrator, Brennan. Based on customer insights...

UNSW launches plan to help Aussie startups scale overseas

UNSW Launches Global Innovation Foundry to Scale 100 Australian Startups Internationally New initiative provides startups and spinouts with direc...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

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Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

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Stop reading from the script: Why authenticity is the customer success secret weapon

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5 marketing lessons from the Taylor Swift and Travis Kelce romance

If you live in public housing, what rights do you have to stay in your home?

Why Australia’s trade deal with Europe hinges on a forgotten promise - and a handshake

Amid an Olympic boom, it’s risky timing to lift a ban on developers’ political donations

What exactly is inflation, and are interest rates the only option for dealing with it?

Why doing “more” at work isn’t working and what we actually need instead, according to Australia's newest leadership book

How cutting the capital gains tax discount could help rebalance the housing market

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

6 Ways to Make Your eCommerce Site More Successful in 2022

What if we measured the thing that matters most: "carbon productivity"

Explore The Richness and Diversity of The Best Australian Olive Oil

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

UNSW launches plan to help Aussie startups scale overseas

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security