Color complexity in social media posts leads to more engagement, new research shows
- Written by Vamsi Kanuri, Associate Professor of Marketing, University of Notre Dame
If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are crucial for achieving their social media goals, and a staggering 70% of users prefer image-based posts over text, surveys have found.
But which types of visuals work best? While anecdotal...
