We studied 19,898 Kickstarter campaigns − and discovered that talking politics hurts fundraising
- Written by Jeff Chandler, Assistant Professor Of Management, University of North Texas
Divisive political opinions are everywhere these days, but entrepreneurs might be wise to bite their tongues.
In a recent analysis of 19,898 Kickstarter campaigns, we found that budding businesses that expressed political views attracted less funding than ones that stayed apolitical.
As professorswhostudyentrepreneurship, we wanted to understand the...
