Does ‘virtue signaling’ pay off for entrepreneurs? We studied 81,799 Airbnb listings to find out
- Written by Jacob A. Waddingham, Assistant Professor of Management, Texas State University
The next time you’re searching through Airbnb listings, you may find there’s more to consider than just amenities and price.
To stand out from the competition, some Airbnb hosts tout their personal values – such as integrity, empathy and conscientiousness – in listings for their properties. This sort of display has been...