Identifying brands as Black-owned can pay off for businesses
- Written by Oren Reshef, Assistant Professor of Strategy and Entrepreneurship, Washington University in St. Louis
Labeling businesses as Black-owned can significantly boost their sales, we found in a recent study.
In June 2020, the business-review website Yelp introduced a feature allowing consumers to search for Black-owned restaurants. As professors who study digitization, inequality and the economics of technology, we were interested in understanding its...
