Business Daily Media

Men's Weekly

.

WARC Awards 2018 - Effective Use of Brand Purpose winners announced

  • Written by ACN Newswire
LONDON, May 30, 2018 - (ACN Newswire) - A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness.

The global campaign '#bloodnormal' for Bodyform, the feminine hygiene brand, used a digital film to break taboos and connect with women globally. As well as winning the Grand Prix, the campaign also won the Evaluation Award, for a brand purpose strategy that has gone the extra mile in measuring both commercial and societal impact.

Commenting on the Grand Prix winner, jury member Jo Arden, Chief Strategy Officer, MullenLowe Group UK, said: "This is an unbelievably great case study. It makes me proud of advertising."

A further three Golds, five Silvers, four Bronzes and two more Special Awards have been won in the Effective Use of Brand Purpose category, which recognises marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

The winners, as selected by the 17-strong jury panel (www.warc.com/WARCAwards/purpose-judges.info#claudia-willvonseder[1]) made up of both agency and client-side industry professionals chaired by Claudia Willvonseder, Chief Marketing Officer, IKEA, are:

Grand Prix

#bloodnormal - Libresse/Bodyform - Essity - AMV BBDO - Global - + Evaluation Award

Gold

Gender Violence - Tecate - Heineken - Nomades - MexicoHelping India cope with the death of cash - Paytm - One97 Communications - McCann Worldgroup India - India + Employee Engagement AwardTouch - Johnson's Baby - Johnson & Johnson Indonesia - BBDO Indonesia - Indonesia + Smart Spender Award

Silver

The Vaseline Healing Project - Vaseline - Unilever - BBH New York - United StatesAn ocean of good - Aquaguard - Eureka Forbes - Triton Communications - India#MakeWhatsNext in STEM - Microsoft - m:united//McCann - GlobalA beacon of light in the dark - Guinness - Diageo - AMV BBDO - Irish Republic, United KingdomBeautiful Lengths - Pantene - Procter & Gamble - MediaCom Connections Israel, Adler Chomsky (Grey Israel) - Israel

Bronze

Girls Do(n't) Fight - Reebok - McCann Worldgroup India - IndiaCook with Her - Puck - Arla Foods - FP7/DXB - Saudi ArabiaThe doll that chose to drive - Audi Spain - Volkswagen Group Espana - Proximity Barcelona - SpainSea Hero Quest - Deutsche Telekom - Saatchi & Saatchi London - Global

View on www.warc.com/warcawards.prize[2] the winning case studies in the Effective Use of Brand Purpose.

The winners of the Effective Innovation category are already announced. The Effective Content Strategy and Effective Social Strategy winners will be revealed shortly.

The annual WARC Awards scheme is a global search for next-generation marketing effectiveness. It is free to enter and there is a $40,000 prize fund for the winning papers spread across the four categories, each one with its own high calibre judging panel and set of Special Awards.

About WARC

- your global authority on advertising and media effectiveness

warc.com is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

WARC runs four global and two regional case study competitions: WARC Awards, WARC Innovation Awards, WARC Media Awards, The Admap prize, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.

Founded in 1985, WARC is privately owned and has offices in the UK, U.S. and Singapore.

Contact:

Amanda Benfell
PR Manager
+44 20 7467 8125
[email protected]
[3] Source: WARC[4] Topic: Press release summarySectors: Media, Advertising[5][6] http://www.acnnewswire.com From the Asia Corporate News Network

Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

References

  1. ^ www.warc.com/WARCAwards/purpose-judges.info#claudia-willvonseder (www.warc.com)
  2. ^ www.warc.com/warcawards.prize (www.warc.com)
  3. ^ [email protected] (www.acnnewswire.com)
  4. ^ WARC (www.warc.com)
  5. ^ Media (www.acnnewswire.com)
  6. ^ Advertising (www.acnnewswire.com)

Read more http://www.acnnewswire.com/press-release/english/43761/

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...