Brands will increasingly rely on platforms that combine advertising and e-commerce

Written by ACN Newswire - Press Releases

LONDON, Dec 2, 2019 - (ACN Newswire) - Digital platforms are growing ever-more influential and marketers are increasingly tasked with building their brands within ecosystems over which they have little or no control.

Building brands in the 'walled gardens' is the main theme highlighted in the Industry chapter of WARC's Marketer's Toolkit 2020 an

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