Global ad investment forecast to grow 6.0% to $656bn in 2020, with spend rising across all product sectors

Written by ACN Newswire - Press Releases

LONDON, Oct 24, 2019 - (ACN Newswire) - WARC, the international marketing intelligence service, has found that advertising spend is set to rise next year across all 19 product categories monitored by WARC, culminating in global growth of 6.0% to $656bn. This is a marked uptick from the 2.5% rise estimated for 2019 but is down on the 7.3% growth

Read more //?#

Could a ‘grey swan’ event bring down the AI revolution? Here are 3 risks we should be preparing for
James Lauritz/GettyThe term “black swan” refers to a shocking event on nobody’s radar until it actually hap…
How the plastics industry shifted responsibility for recycling onto you, the consumer
Australia’s recycling system has been lurching from one crisis to another for decades. Soft-plastic schemes are collaps…
Navigating the New Normal in Fleet Operations: A Raw Look at 2025’s Industry Shifts
The Year of Reckoning for Fleet Management 2025 isn’t just another year for fleet operators. It’s the year where everythi…
Even if heads roll at Optus, we may not know much about their executive payouts
Optus has promised its staff will be held accountable for September’s Triple Zero outage – but only after “…
RBA keeps interest rates on hold, leaving borrowers looking further ahead for relief
As expected, the Reserve Bank of Australia (RBA) has kept the cash rate steady at 3.6%. Its board unanimously agreed it was b…
Bali powers Aussie retailers for Christmas
With holiday sales set to surge, Australia’s biggest brands are increasingly routing customer calls nearshore, with Bali …

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Understanding the Importance of Property Valuation Services in Darwin
Introduction Darwin’s property market is known for its unique blend of residential, commercial, and rural investments. With constant changes in market demand, infrastructure development, and lifestyle shifts, understanding the real value…

Housing costs are actually the same as in 1993, but renters still struggle
Even though house prices have risen substantially over recent decades, housing costs as a share of income have barely shifted in over 20 years. Costs relative to disposable income for…
Top Causes of Accidents Involving Commercial Drivers
The size of trucks, buses, and tractor-trailers makes them particularly dangerous to other road users as they can do far more damage to a car than a smaller vehicle would…
Trust has to be as important as profit if banks and their boards are to regain their corporate legitimacy
Speaking in confidence, the members of bank boards are worried.ShutterstockCentral to the banking royal commission (and central to recent revelations about the ABC) has been the role of boards.Although they’ve…

Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...

Driving smarter: how car subscription models are redefining mobility and financial flexibility

The world of mobility is changing fast, and car ownership is no longer the default. Across Australia, professionals and businesses alike are seeki...

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...

Thryv wins national accolade at 2025 Australian Service Excellence Awards

Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...

Yellow Canary partners with Celery to bring pre-payroll assurance technology to Australia

Wage underpayment headlines continue to put pressure on employers of all sizes, revealing how costly payroll mistakes can be for small and medium bu...