Business Daily Media

Accor announces new partnership with Grab to help members Live Limitless

  • Written by Accor Pacific


Accor has announced a new strategic partnership between its new lifestyle loyalty programme, ALL - Accor Live Limitless and South East Asia’s leading super app, Grab. The deal brings together two of the biggest names in hospitality and technology to give members access to rewards and benefits including the ability to transfer points across programmes and make travel more seamless.

 

ALL offers members access to a holistic ecosystem of experiences across hotels, bars and restaurants, nightclubs, sporting events, entertainment, food festivals and more. The partnership means GrabRewards members can already use their points to access “money can’t buy” experiences through Accor’s 39 brands, and ALL members will soon be able to redeem their points for GrabRewards partner benefits.

 

Since launching in 2012, Grab has become one of the most successful start-ups in South East Asia and has become the largest ride share provider in Malaysia, Singapore, Indonesia, the Philippines, Vietnam, Thailand and Myanmar, all countries where Accor is a leading hotel operator. Both companies are focused on innovation and disruption and the partnership will make it more seamless for members to live their lives daily, not just when they travel.

 

Michael Issenberg, Chairman & CEO Accor Asia Pacific, “GrabRewards is the perfect partner for ALL, especially in South East Asia, where both companies have a strong and fast-growing presence. This strategic partnership will help Grab’s 32 million users to utilise their rewards points at Accor hotels and resorts, restaurants and bars and to access a wide range of lifestyle experiences including concerts, food festivals, sporting events and exclusive ‘money can’t buy’ events designed by ALL. At the same time, we know our ALL members are big users of GrabRewards and they will be able to seamlessly order cars when they travel, arrange deliveries and process payments via the GrabRewards app.”

 

To enjoy the benefits from this new partnership:

 

  • Members need to link their programmes;
  • Existing members of both programmes can transfer 1,900 GrabRewards points for 160 ALL points;
  • Non members of either programme can join on all.accor.com or grab.com

 

ALL currently has 62 million loyalty members globally including over 19.4 million in Asia Pacific.

 

For more information, visit: https://all.accor.com/loyalty-program/partners/grab/index.en.shtml

Business Daily Media Business Development

Turning resolutions into short-term survival and long-term growth tactics

Few Australian industries have been harder hit by the pandemic than hospitality. After two years of lockdowns, social distancing restrictions, staff shortages and supply chain woes, 2022...

Paul Hadida, General Manager, APAC at SevenRooms - avatar Paul Hadida, General Manager, APAC at SevenRooms

The ‘baby bust’ is set to kick-off an AI-boom

The Australian workforce is set to see almost an entire generation retire within the next 15 years. Firstlinks predicts that there will be more baby boomers exiting the workforce than 15-y...

Andy Mellor Regional Vice President of Australia at Kofax. - avatar Andy Mellor Regional Vice President of Australia at Kofax.

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Ready Player 1,000,000,0001?Sergey NivensMicrosoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Bli...

Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland - avatar Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Some of the super-rich want to pay more tax – but society cannot afford to depend on them

Shutterstock/PilgujDemands for the super wealthy to pay more taxes are not new. But they don’t usually come from billionaires or millionaires.Yet on January 19 2022, around 100 of the ...

Peter Bloom, Professor of Management, University of Essex - avatar Peter Bloom, Professor of Management, University of Essex

A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don't need to go there

Ready avatar one?Athitat ShinagowinBig numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacul...

Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford - avatar Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford

Labelling Equipment; Prayers Have Been Heard and, Answered

If you are an instrumental part of a management team for a business that now requires labels for their products or goods, then traditionally you’d have had one of three choices, if the...

Business Daily Media - avatar Business Daily Media



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion