Tap, a new ad-tech startup, has launched its AI-driven media buying platform to shake up and transform the advertising industry in the United States. Founded by media sales veteran Chris Edis, Tap aims to streamline the fragmented media market and redirect advertising revenue into media companies, offering a lifeline to an industry under immense financial pressure.

Addressing Challenges in Media Advertising

With extensive experience in media sales across Australia and the United States, Chris Edis understands the challenges businesses face in navigating the diverse media landscape. While digital advertising on platforms like Google and Facebook has become ubiquitous, traditional media channels such as TV, radio, billboards, and retail advertising have remained siloed and difficult to access. According to eMarketer's 2023 report, this disconnect has led many businesses to abandon traditional media in favour of digital giants, with Google and Facebook capturing over 50% of US digital ad spend.

Tap's AI-Driven Solution

"In an era where digital giants dominate the advertising landscape, Tap provides a vital solution to unify and simplify the media buying process," said Chris Edis, Founder of Tap. "Our platform empowers businesses to reach their target audiences precisely and efficiently while driving revenue back to media companies."

Tap's AI technology utilises Open AI’s algorithms and predictive analytics to provide advertisers with advanced targeting capabilities. The platform analyses vast amounts of data to identify optimal ad placements across various media channels, enabling advertisers to reach specific demographics with unprecedented accuracy.

"What sets Tap apart is our holistic approach," Edis added. "We're not just offering a targeting tool; we're providing an end-to-end solution that manages the entire advertising process, from media buying to ad creation and execution, all powered by our proprietary AI."

Expanding into Lucrative Markets

Tap is not only transforming traditional media advertising but also tapping into the lucrative retail sector. With major companies seeking to monetise their audiences through advertising, Tap offers a seamless solution. In the US, college football presents a particularly significant opportunity, with Tap's platform enabling advertisers to reach this valuable demographic across multiple channels.

Tap is collaborating with 50 US media companies, and rapidly expanding across North America. Early results are promising, with advertisers reducing the ad buying process from weeks to minutes.

Investor Engagement and Industry Support

Chris Edis is currently on a roadshow to engage with investors and further fuel Tap's expansion. The company is seeking $5 million in seed funding and has already garnered $1m in backing from prominent industry figures, including oOh!media founder Brendon Cook and advertising veteran Andrew Baxter (Publicis, Ogilvy).

Brendon Cook, founder of oOh!media, said, "Tap's approach to integrating AI into media buying is a significant advancement. It's not just about technology but about creating value for advertisers and media companies. Their platform has the potential to reshape the industry."

A recent grant from Austrade, aimed at supporting Tap's marketing efforts in the US, has further bolstered the company's growth. The funds helped expand Tap's industry presence and accelerate its marketing initiatives across North America.

Future Plans

Looking ahead, Tap aims to expand its platform to include additional media channels and markets. The company plans to launch in the Canadian and Australian markets by Q2 2025 and is exploring partnerships with major media conglomerates to further enhance its offering.

"Our vision is to create a truly global, AI-driven advertising ecosystem that benefits both advertisers and media companies," Edis said. "We're just getting started, and the potential for growth and innovation is enormous.”

https://adsontap.com/