Business Daily Media

Times Advertising

.

Icon Agency hires new Creative Director as agency continues rapid growth

  • Written by Ian Cormick

Andrew North joins the Icon Agency team, bringing three decades of senior creative experience to further bolster the agency’s integrated offering.

Icon Agency welcomes Andrew North - more commonly known as Northy - as Creative Director, bringing a wealth of experience from some of the biggest names in advertising.

 

Adding to Icon’s senior creative credentials and ever-expanding team, Northy has previously worked as Associate Creative Director at McCann, was a senior creative at agencies like M&C Saatchi and Clemenger BBDO, and has more recently worked as a freelancer, throughout his long career.

 

Northy said working with Icon as a freelancer opened his eyes to the values behind the agency and the opportunities to contribute to exciting, purpose-driven projects.

 

“Icon’s work speaks for itself. I’m excited to become a permanent part of the team and join such a forward-thinking group.

 

“Having had the opportunity to well and truly get to know the people within the agency and what their strengths are, I’m able to hit the ground running as Creative Director,” he said.

 

Northy brings an abundance of experience having been involved with some of Australia’s biggest brands such as Qantas, ANZ, Target, Vodafone, Nissan, Mercedes Benz, as well as a keen passion for integrated campaigns.

 

Icon’s Managing Director, Joanne Painter, said Northy’s appointment will take the agency’s already-strong integrated capabilities to the next level.


“We are incredibly excited to have Andrew North on board as Icon’s new Creative Director, and he was welcomed with open arms from every department.”

 

“At Icon, we pride ourselves on delivering intrinsically integrated campaigns, drawing on our expertise in digital, design, PR and reputation management. Northy is an expert in understanding how to translate creative concepts across these mediums - and still always resonate with the audience”, Joanne said.

 

“Plus his friendly and energetic character makes him a pleasure to work with, for colleagues and clients alike.”

 

The senior hire comes off the back of rapid growth for the agency over the last year, including more than 20 new clients and a 20% increase in staff since the beginning of 2020.

 

Throughout this period, Icon has maintained its focus on building a truly integrated national agency and providing creative and innovative projects that have positive impact.

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...