Business Daily Media

Men's Weekly

.

Icon Agency hires new Creative Director as agency continues rapid growth

  • Written by Ian Cormick

Andrew North joins the Icon Agency team, bringing three decades of senior creative experience to further bolster the agency’s integrated offering.

Icon Agency welcomes Andrew North - more commonly known as Northy - as Creative Director, bringing a wealth of experience from some of the biggest names in advertising.

 

Adding to Icon’s senior creative credentials and ever-expanding team, Northy has previously worked as Associate Creative Director at McCann, was a senior creative at agencies like M&C Saatchi and Clemenger BBDO, and has more recently worked as a freelancer, throughout his long career.

 

Northy said working with Icon as a freelancer opened his eyes to the values behind the agency and the opportunities to contribute to exciting, purpose-driven projects.

 

“Icon’s work speaks for itself. I’m excited to become a permanent part of the team and join such a forward-thinking group.

 

“Having had the opportunity to well and truly get to know the people within the agency and what their strengths are, I’m able to hit the ground running as Creative Director,” he said.

 

Northy brings an abundance of experience having been involved with some of Australia’s biggest brands such as Qantas, ANZ, Target, Vodafone, Nissan, Mercedes Benz, as well as a keen passion for integrated campaigns.

 

Icon’s Managing Director, Joanne Painter, said Northy’s appointment will take the agency’s already-strong integrated capabilities to the next level.


“We are incredibly excited to have Andrew North on board as Icon’s new Creative Director, and he was welcomed with open arms from every department.”

 

“At Icon, we pride ourselves on delivering intrinsically integrated campaigns, drawing on our expertise in digital, design, PR and reputation management. Northy is an expert in understanding how to translate creative concepts across these mediums - and still always resonate with the audience”, Joanne said.

 

“Plus his friendly and energetic character makes him a pleasure to work with, for colleagues and clients alike.”

 

The senior hire comes off the back of rapid growth for the agency over the last year, including more than 20 new clients and a 20% increase in staff since the beginning of 2020.

 

Throughout this period, Icon has maintained its focus on building a truly integrated national agency and providing creative and innovative projects that have positive impact.

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Sell by LayBy