Business Daily Media

How Customer Education Can Drive Sales

  • Written by News Co


Customer education is an investment in a business, and it’s one that, when executed properly, will continue to drive sales to a business. Technology, and the Internet, have changed the way the customer onboarding process takes place.

Education is essential in most industries, and this education and training will help businesses with their customer value proposition and sway consumers to buy a product or service.

A few components of the new education-centric consumer are:

Stop Selling and Start Teaching

Businesses are starting to teach rather than sell. Marketing is all around consumers, from email to social media. Thousands of marketing ads are in front of a consumer every day, and standing out from the crowd requires a different approach.

This is done tactically, and it requires a good understanding of the customer’s needs.

Customer needs will drive your educational component, and a well-educated customer is one that continues to come back and make a purchase. This education is done through teaching the consumer, with a focus on their pain points.

For example, if you’re selling Echinacea, you may educate the consumer on the:

* Benefits of the product
* How to utilize the product properly
* How the product works
* Ailments that echinacea can help

When customer education comes first, it primes the customer to make a purchase. The customer walks away with the knowledge they need to make a purchase rather than being provided with just a sales pitch.

SellerMetrics, a company that develops an Amazon automation software, reminds us that your product description should be as educational as possible while keeping it clear, concise, and true to what services you really offer.

Education to Strengthen a Sales Cycle

A sales cycle needs to be strengthened at its weakest point, and this is the point where most customers will leave the cycle. Businesses are using internal data to be able to determine where the weakest link in their sales cycle is located.

Content is then created to target these areas in the sales cycle.

Businesses are:

* Examining their data to determine how long the prospect is investing in the offering.
* How long the process takes to educate and make a sale.

Perhaps the customer is spending too much time on the potential benefits of the product, so they’re lost to a competitor. Revising this information to educate the consumer on the pain points that the product can alleviate will help.

Education to Allow the Consumer to Make Their Own Decision

Consumers should be able to make their own decision in the marketing process, and this is where education really shines. Customers want to be educated and make decisions based on their own knowledge of a product or service.

This is done through an array of content that includes:

* Answering all of the frequently asked questions that customers have.

* Providing charts and infographics that can educate the system and boosts the business’ credibility in the process.

* Information relating directly to the product and how it can help the user.

Products can be anything from a SaaS service, or content can be legal in nature and help the consumer learn about the divorce process and how legal services can help speed up a divorce.

Education is the cornerstone of online transactions, and it’s this education which will help the consumer make an informed purchasing decision.

Business Reports

TEN13 doubles investor network to 550 syndicate members

TEN13, Australia's fastest growing venture syndicate, today announced it has reached a new milestone with 550 experienced and sophisticated investors joining the new syndicate. In spite of a challenging macroeconomic environm...

EOFY explainer: Everything your business needs to know about the instant asset write-off

Australia has long been renowned as a rich and vibrant small business nation, where entrepreneurialism is encouraged and celebrated. It has, however, been a challenging period for small business owners, and the transition from o...

Brand Expert Shines in Business Awards

Sydney multipreneur Zahrina Robertson, who is known for producing world-class visual assets, has been named a finalist in the North Shore Local Business Awards. The founder of Zahrina Photography & Video[zahrinaphotograph...

New Image acquires Nutrimetics from Tupperware Brands

New Image Group has acquired skincare and cosmetics brand Nutrimetics from Tupperware Brands Corporation (NYSE: TUP) for an undisclosed sum. Nutrimetics is a natural fit with New Image’s portfolio of health and nutrition prod...

Save, spend or invest? New offering allows Aussies to maximise their savings

With the turn of a new financial year, Australians are at a loss of how to make the most of their tax refunds this year with rising costs of living and low return on savings. The Australian Investor Sentiment Report 2022 reve...

Commercial Painting Revitalised Shop Fronts and The Economy – Why Did the Funding Dry Up?

State governments provided retailers with grants to revitalise their shop fronts in a bid to help the ailing industry. The $2000 - $10000 grant aims to ‘add a lick of paint” and some street appeal to retail outlets not onl...

Web Busters - Break into local search

WebBusters.com.au