Mark Bouris’ Top Tips for Effective Networking
As Boa App Introduces ‘Chapters’ for Australian Business owners
A vocal champion of the power of networking, renowned businessman Mark Bouris is among a bevy of mover-shakers backing Boa App – a relatively new and free-to-join networking platform that’s revolutionising the way business owners connect and collaborate.
Fostering productive networking opportunities for businesspeople is at the very heart of Boa’s mission, with a surging community of its members set to participate in a series of networking ‘chapters’ being rolled-out this year across the nation.
With each chapter to comprise a small group of local and likeminded businessowners who’ll have access to monthly networking events, helpful resources, and a private in-app community of peers to cultivate support and spark new ideas, Boa’s first chapter is the Inner Circle.
The Inner Circle will be officially launched on 19 February in Sydney, with a group of Boa’s most highflying guests – such as Zoe Marshall (arise), Jane Lu (Showpo / Shark Tank), Sally Obermeder (SWIISH) and Jeremy Cabral and Fred Schebesta (Finder) – to attend the Inner Circle launch party at Bondi Icebergs.
“The Inner Circle is the first of a series of chapters we’re truly excited to introduce this year because we know these easy-to-join groups will serve to support businessowners in so many ways – from creating human connections to solving challenges and fuelling success,” explains Boa App general manager, Kirsten Scott.
“We’re currently calling for members who are interested in leading local networking chapters as presidents. Importantly, the initiative is deliberately conscious of our members’ busy schedules, and our chapters are designed to be just as enjoyable as they are impactful,” adds Ms Scott.
No longer a mere convenience but now considered a cornerstone of successful business, professional networking apps are big business today, with the global professional networking apps market expected to reach a market size of more than AUD100 billion by 2030[i].
“Most Australian businessowners don’t have access to quality networking. Boa App is breaking down barriers to make premium networking accessible and free for everyone,” says Yellow Brick Road founder and Boa App investor, Mark Bouris.
“Until now, networking has always been reserved for the rich and privileged in Australia. We want to democratise access for all businessowners – big, small and irrespective of gender, age and background. This is a very important mission, and Australia has always been the place of opportunity irrespective of class or birthright, and Boa is bringing that fabric back,” adds Mr Bouris.
BOA App is the brainchild of business networking entrepreneur and Club of United (CUB) founder and CEO, Daniel Hakim.
To learn more about Boa App, visit Boa.App.
Mark Bouris’ Top Ten Tips for Effective Networking:
- Show Up and Be Present: Networking is a skill you develop by being in the room. Commit to attending events and be present – phones down, focus up.
- Lead with Curiosity: Don’t jump straight into what you do – ask questions and take a genuine interest in others. People connect with authenticity, not rehearsed pitches.
- Know Your Value: Have a clear understanding of what you bring to the table and be able to articulate it simply and confidently. A sharp elevator pitch always leaves an impression.
- It’s About Relationships, Not Transactions: Forget quick wins – networking is about building long-term, meaningful relationships that bring value over time.
- Listen More Than You Talk: The best networkers are the best listeners. Be engaged, ask thoughtful follow-up questions, and let others share their story.
- Follow Up with Purpose: Networking doesn’t end when the event does. Follow up with a quick note or invite for coffee to continue the conversation and nurture the connection.
- Be a Connector: The best way to build trust is to help others. If you can connect someone to an opportunity, a person, or an idea, you’ve already added value.
- Have a Strong Online Presence: Networking continues beyond the room. Ensure your LinkedIn and socials reflect who you are and what you do – it’s where connections go to learn more about you.
- Show Consistency: Networking success comes from consistency. Keep showing up, keep adding value, and your network will grow organically.
- Be Yourself: People connect with people, not titles. Be authentic, relaxed, and open – your best connections will come when you’re just being you.
[1] https://www.htfmarketintelligence.com/report/global-professional-networking-apps-market
