Business Daily Media

Business Marketing

.

Bellabox Announces Refresh

  • Written by Evil Twin PR




SUBSCRIBING TO BEAUTY: WHY SUBCRIPTION SERVICES STILL WORK

Fast approaching ten years in business, beauty brand bellabox Australia is proof that, when done well, the subscription business model continues to work for product based retailers. Headquartered in Melbourne, bellabox has sold more than 2 million boxes across ANZ since inception and boasts a subscriber base of over 20,000 - making it the country’s largest sampling service.

Founded by twin sisters Sarah and Emily Hamilton in 2011, bellabox was launched years ahead of the mainstream acceptance of subscription services such as Netflix (which launched in Australia in 2015). Born from the overwhelming – and relentless – choice of new beauty products in stores every month, bellabox was a way to introduce time-poor customers to the best products hitting the market each month.

Founder Sarah Hamilton says of the brand’s ongoing success,”bellabox was launched at a time when subscription was a word that people really only used in regards to magazines. It was a big gamble for us to introduce a monthly delivery service, as we couldn’t rely on the market understanding how a subscription service works the way people do now. Educating our target market as to why the concept was a better way to shop was largely up to us, and as we approach ten years in business, it’s incredible to see how widely subscription services are now available, and how readily accepted they are.”

Creating a tribe of loyal customers that the bellabox team refer to as “bellas”, the business has succeeded in engaging almost every age bracket of female customer, from under 17s through to over 60s. The company’s largest customer segment sits in the 25-50 age group, which in itself demonstrates the brand’s ability to appeal to an incredibly diverse group of customers.

As the busines of subscription services continues to expand to sectors such as entertainment and meal delivery, an increasing number of people are looking to convenience to facilitate acts of self care and self love - something the bellabox team intend to remain at the forefront of. The company will launch a refreshed brand look with its impending March box send out, as well as the introduction of measures such as changing stock suppliers to offer a more sustainable product.

bellabox’s March box goes on sale in the first week of March and is available to order from https://bellabox.com.au/

About bellabox

bellabox is a Melbourne-based subscription service delivering a selection of beauty essentials across Australia and New Zealand. A subscriber base of more than 20,000 makes bellabox Australia’s largest sampling service; designed to bring beauty lovers a taste of everything that’s trending, in the comfort of their own home. From cult favourites to everyday staples to local heroes, bellabox members are treated to a varying offering of samples based on personalised data across limited edition boxes and five permanent offerings – bellabox Australia, bellabox New Zealand, bellababy, bellobox and Welcome to Wellness.

5 Steps for Creating Effective Solutions to UX Problems

One of the most important components of any website or app is the design of the user experience (UX). Even the smallest UX issues need to be ident...

Business Training

When A Forex Trader Should Make Use Of Free Forex Signals Telegram

Both experienced and new traders make use of the Free Forex Signals Telegram to optimize their profits. Beginners will find the signals important sinc...

Business Training

How to Succeed as a Call Center

If you aspire to build a productive and prosperous call center, you need to begin from the zenith or top. After all, your workforce won’t be able ...

Business Training

Preliminary clearance rates dip as capital city auction activity rises

With the spring selling season just around the corner, auction activity rose above the 2,000 mark for the first time in nine weeks, with 2,018 homes...

Property

Property website realestateview.com.au partners with Joust

NOVEMBER 14, 2022 - Realestateview.com.au today announced a pilot partnership with Joust, Australia’s leading online home loans marketplace, to he...

Property

3DS as a New and Unavoidable Standard When Performing Online Purchases

Strong customer authentication (SCA), which is as an obligation since January 1, 2021, implies that any Cardholder Initiated Transaction (CIT) mus...

Business Training