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Bathroom advertising agency celebrates 40 years and the power of the public bathroom

The Australian company that pioneered bathroom advertising around the world, has just turned 40. Since 1984, Convenience Advertising, Australia’s bathroom advertising network, has delivered billions of messages and more than 5,000 campaigns across 14 countries.

What began as a response to the HIV epidemic in the 1980s, David Stanley founded Convenience Advertising to reach audiences at risk, with lifesaving, preventive HIV messages in venues that could be considered a locus of risk, such as bars, clubs and pubs. To encourage audiences to read and engage with the messages in a private space, with minimal distractions – the bathroom.

With a focus on high impact public health campaigns, Convenience Advertising pioneered bathroom advertising in Australia, then took the idea all the way to the United States, the United Kingdom, Ireland, the Netherlands, Russia, China, Thailand and Laos PDR.

The bathroom advertising channel has remained effective for more than 40 years and Managing Director David Stanley says it’s been an honour to have worked with partners across the globe, and most importantly the affected communities.

“We know that these messages have changed, and even saved lives. The future of bathroom advertising is full of exciting possibilities. We’ve worked really hard to improve public health for 40 years, and we’ll continue to do so for as long as humans have the biological need to visit the bathroom,” said Mr Stanley.

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