Business Daily Media

Men's Weekly

.

Bathroom advertising agency celebrates 40 years and the power of the public bathroom


The Australian company that pioneered bathroom advertising around the world, has just turned 40. Since 1984, Convenience Advertising, Australia’s bathroom advertising network, has delivered billions of messages and more than 5,000 campaigns across 14 countries.

What began as a response to the HIV epidemic in the 1980s, David Stanley founded Convenience Advertising to reach audiences at risk, with lifesaving, preventive HIV messages in venues that could be considered a locus of risk, such as bars, clubs and pubs. To encourage audiences to read and engage with the messages in a private space, with minimal distractions – the bathroom.

With a focus on high impact public health campaigns, Convenience Advertising pioneered bathroom advertising in Australia, then took the idea all the way to the United States, the United Kingdom, Ireland, the Netherlands, Russia, China, Thailand and Laos PDR.

The bathroom advertising channel has remained effective for more than 40 years and Managing Director David Stanley says it’s been an honour to have worked with partners across the globe, and most importantly the affected communities.

“We know that these messages have changed, and even saved lives. The future of bathroom advertising is full of exciting possibilities. We’ve worked really hard to improve public health for 40 years, and we’ll continue to do so for as long as humans have the biological need to visit the bathroom,” said Mr Stanley.

For more information visit: www.convenienceadvertising.com.au


Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...