Business Daily Media

Men's Weekly

.

Dynata announces company’s first Chief Commercial Officer


Brad Brockhaug brings 30-plus years of global commercialization expertise to transform company’s go-to-market approach

Dynata, the world’s largest first-party data company for insights, activation, and measurement, today announced the appointment of Brad Brockhaug as its first Chief Commercial Officer (CCO).

The strategic move underscores Dynata’s commitment to immediate and long-term growth, innovation, and a steadfast dedication to customer-centricity.

Leveraging three-plus decades of revenue leadership expertise in the technology sector, Brockhaug will lead the development and execution of the company's global commercial strategy, with a key emphasis on achieving sustained profitable revenue growth and expanding into new markets.

Responsible for managing all facets of the company's go-to-market approach, he’ll ensure customers derive the utmost value from Dynata’s industry-leading products and solutions.

This newly created role also will be responsible for supervising and promoting innovation throughout the organization — spanning across functions such as product development, marketing and sales — and enhancing the overall customer experience.

Dynata CEO Mike Petrullo said: “The creation of the chief commercial officer role at Dynata is a testament to our commitment to innovation and adaptability, enabling us to better align our strategies with evolving client needs, enhancing our competitive edge in the market. Brad’s wealth of global leadership experience will further enhance Dynata’s ability to deliver — at scale and with precision — high-quality data and actionable customer insights to customers, enabling them to make smarter, faster, and better decisions. Our customers demand it — and delivering for them remains at the heart of everything we do."

Dynata CCO Brad Brockhaug said: “By elevating our commercial strategy, refining our go-to-market approach, and maximizing the full potential of our industry-leading products and solutions, we’re better equipped than ever to understand and address our clients’ evolving needs. Our organization is committed to an ongoing transformation that will establish Dynata’s customer-centric approach as the industry standard, guaranteeing our clients receive unmatched value, insights and solutions that empower customers’ success in a highly competitive landscape.”

With 30-plus years of global experience in commercialization, Brockhaug joined Dynata from ANC, a Learfield subsidiary, where he led the go-to-market organization and the operationalization of its commercial strategy. Before joining ANC, Brockhaug had previously held leadership positions at Sports Illustrated Play, Microsoft and Nokia. In these roles, he successfully led global commercial organizations, forged strategic partnerships, and consistently surpassed revenue growth targets by implementing proactive and ambitious commercial strategies at scale.

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...