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The Times

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Candlefox continues its European growth


The education marketing company Candlefox is delighted to announce the forthcoming launch of the website Allcourses.ie - a digital comparison platform for those in the Republic of Ireland who are seeking both online and in-person learning courses. Allcourses will be the seventh website operated under the Candlefox umbrella and the second outside of Oceania, following the success of CoursesOnline, which was launched in 2018 to offer courses to those within the UK.

How does it work?

Allcourses is a straightforward platform to use for both educational providers looking to promote their courses and for those looking to develop their professional skills and acquire industry qualifications. The way it works is that prospective learners can browse a wide range of courses which can be filtered by subject, cost of enrollment, length of study, whether a course can be studied in-person, online, or via blended learning, and so on. Once a learner comes across the course that they feel is best suited for their unique learning needs, they can fill out an inquiry form which is then passed to the respective learning provider, who then makes contact with the person filling out the form to arrange their enrollment.

Users of the website will also have access to a thorough range of free-to-access content that focuses on career development, upskilling, and the latest news from the world of adult education. This will be delivered in the form of blog posts, interactive tools, and thought leadership pieces, so as to best assist learners throughout their learning journey and beyond. Course providers will therefore have access to an audience that is highly engaged and keen to better their prospects to remain at the forefront of their respective industries.

Initial expectations

Sarah-Jane McQueen, Global Corporate General Manager of Candlefox had this to say about Allcourses’ launch:

“This is a really exciting step for Candlefox as we continue on our journey towards becoming globally synonymous with providing the very best in learning courses. We’ve had a lot of productive conversations with learning providers from across Ireland who are interested in joining our network, and a number of our existing partners in the UK are keen to extend their offerings towards an Irish audience. Our market research left no doubt that there’s a great appetite for learning for professionals across Ireland, and we’re looking forward to helping them fulfil their career aspirations in the near future”.

Of those partners from the UK who are set to take part in the launch, Megan McNeill from ICS Learn stated  “As one of their first clients, and now a trusted partner, we have found Candlefox to be an invaluable resource throughout our longstanding relationship. Our experience with them has been nothing short of positive, and we’re excited to be part of their expansion in Ireland.”

Candlefox is a Melbourne-based education marketing company which connects educational institutions and training providers with individuals and workforce teams who are looking to find upskilling courses and professional qualifications.

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