Business Daily Media

Straight Up PR Rebrands & Announces New-PR Ways of Working

  • Written by Media Release


After a successful five years, Straight Up PR has decided to refresh its brand identity with different colour tones, logo and website, reflecting the agencies new-approach to PR.

Straight Up PR is a leading full-service communications agency servicing the health, fitness and lifestyle industries in Australia and New Zealand.

Founder and Managing Director, Hannah O’Donnell noticed an emerging need for new-PR practices and digital storytelling to be incorporated into the agencies ways of working – shifting the business in a fresh direction.

“At Straight Up PR we don’t conform to only traditional PR modalities, we deliver impactful integrative communication campaigns via new media avenues such as, influencer collaborations, social media management, content creation, digital strategies and brand partnerships, paired with traditional approaches; media relations, press office, creative mailers and events.

“Our culture exudes authenticity, and prioritises the fostering of relationships and building of communities – the essence of what PR is all about. We pride ourselves on connecting our clients to their audience through our united new-PR campaigns,” Hannah O’Donnell explains.

Strongly believing that as both the health and media industries continue to evolve, so should their own brand, Straight Up PR is proud of its new look and feel and is pleased to be able to offer its clients a full-service spectrum of communication services.

Hannah O’Donnell adds, “When our consumer related brands combine a number of communication principles, this is when they truly make the greatest impact in their industries and successfully standout.”

Global Marketing Manager for Pic’s Peanut Butter, Nikki Neate is a long-standing client of Straight Up PR and says, “We’ve worked with Straight Up PR for over three years now, and it’s been such a positive experience being able to grow together as businesses and brands in the Australian market. With their real and go-getter approach, they’ve helped Pic’s Peanut Butter reach out to and grow our tribe of Picsters!”

Alongside PR, Straight Up PR is still making an impact with its talent management arm of the business – Straight Up People, and loves representing health and wellness influencers, Cassey Maynard, Sami Bloom and Wholesome Stef, to name a few.

To find out more about Straight Up PR and see the rebrand, visit: www.StraightUpPR.com.au

Business Today

Why growing small businesses are rejecting traditional loans to stay afloat

Australian small businesses look for alternatives to fund growth A record number of Australian small businesses are ditching traditional bank loans to fund growth and generate cash flow. “Around 75% of businesses who come ...

The most common mistakes active travellers make that put their lives in danger

PIONEERING scale-up Advanced Mobility Analytics Group (AMAG) is calling for the phasing out of historic methods that rely on crash data for managing pedestrian risk on our roads with more powerful, proactive methods enabled by...

3 in 4 fundraisers have experienced sexual harassment on the job – often because of inappropriate behavior from donors

Sexual harassment is a common workplace hazard for nonprofit fundraisers.fizkes/iStock/Getty Images PlusWhile the #MeToo movement that raised public awareness of sexual harassment is making fewer headlines than it did in 2017 and ...

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Report that addresses its commitment and prog...

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million international trips were taken by Austral...

Foreign companies exiting Russia echo the pressure campaign against South Africa's racist apartheid system

McDonald's is leaving Russia after three decades of operating there.Sefa Karacan/Anadolu Agency via Getty ImagesMcDonald’s provided many Russians with their first taste of capitalism three decades ago. Now, the global fast-f...

Business Daily Media Business Development

Why growing small businesses are rejecting traditional loans to stay afloat

Australian small businesses look for alternatives to fund growth A record number of Australian small businesses are ditching traditional bank loans to fund growth and generate cash flow...

Optipay CEO Angus Sedgwick - avatar Optipay CEO Angus Sedgwick

The most common mistakes active travellers make that put their lives in danger

PIONEERING scale-up Advanced Mobility Analytics Group (AMAG) is calling for the phasing out of historic methods that rely on crash data for managing pedestrian risk on our roads with mor...

Simon Washington, AMAG CEO - avatar Simon Washington, AMAG CEO

Rishi Sunak's £15 billion cost-of-living package and windfall tax: four experts respond

Rishi Sunak, the UK chancellor of the exchequer, has unveiled a £15 billion package of measures to help households with the cost of living, after energy watchdog Ofgem announced it wou...

Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University - avatar Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University

the economic tactics that drive Liverpool and Real Madrid

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour – two giants battling it out for one of the most prized trophies in the game. And r...

Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon - avatar Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Repor...

Business Daily Media - avatar Business Daily Media

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million i...

Business Daily Media - avatar Business Daily Media



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion