Business Daily Media

The Times Real Estate

.

The Linktree Marketplace launches as the new one-stop directory for partner Link Apps and integrations


Linktree - the link-in-bio category creator -  is today announcing the launch of the Linktree Marketplace (“Marketplace”), the new one-stop directory for partner Link Apps and integrations. Marketplace is designed to enhance the user experience by driving exposure to Linktree's extensive partnership network to users and visitors with the breadth of digital experiences and services in a singular destination. Linktree’s Link Apps and beta integration partners at launch include Audiomack, Bandsintown, Cameo, Community, Gleam, GoFundMe, OpenSea, PayPal, Venmo, Reddit, SoundCloud, Spring, Square, Typeform and more.

As the digital landscape becomes increasingly more complex to navigate, Linktree recognises that connecting users to a robust partnership and integration network is key to their success. For users, the new partner directory can be found in the Explore Menu in-product, and externally on the Linktree website, with more than 30 Link Apps and integrations with third-parties accessible in one place. Marketplace provides a mutually beneficial model with visitors to Linktree now able to watch, listen, shop and more in one-place. The Marketplace in turn provides the return of views, streams, donations, bookings, purchases and more for creators. With existing partners across commerce, social media, gaming, music and finance, the launch of Marketplace also comes with the addition of four new Linktree partners, including Cameo, Gleam, Typeform and Reddit. 

Creators and businesses online use a growing number of platforms, leading to increasing fragmentation of creators’ online identity, audiences, content and traffic. This is signalled strongly by creator behaviours, with Linktree reporting its creators link out to an average of 9 different platforms. Link Apps help unify a creator’s digital presence and enable them to share anything from anywhere, all in one place, leading to greater discovery and engagement with their entire offering. 

Alex Zaccaria, co-founder and CEO of Linktree, shared: “We are always looking for innovative and category-leading ways to reinvent the ‘link-in-bio’ offering. The expansion of our platform to create the Linktree Marketplace is the latest update that speaks to the ever-evolving needs of the creator. It is an incredibly exciting time for us as we continue to expand our roster of partnerships with other brilliant creator tools, which in turn broaden and strengthen the power of Linktree for creators.” 

On the launch of Marketplace, CEO of Spring, Chris Lamontagne says, “A core part of Spring’s mission is to provide cutting edge integrations to enable our creators to further reach and monetize their audiences. Since launching our first-of-its-kind e-commerce integration with Linktree last year, we've seen the platform become one of our top referring traffic sources for creators on Spring. Traffic to Spring referred by Linktree has grown +53% and revenue driven by Linktree has increased by +68% since we launched with them in 2021. We’re excited to serve even more creators now through the Linktree Marketplace.” 

As a new partner joining Linktree’s Marketplace, Arthur Leopold, President of Cameo says, “Cameo is all about creating personalised connections between fans and the stars they love. Given fandoms thrive on social media, it’s no surprise we’ve seen our talent widely adopt Linktree and in turn, drive increased traffic to Cameo’s site through link-in-bios. Linktree’s developer tools made it simple for us to build a Link App so Cameo talent can now engage with their audience even more seamlessly.”

CEO of Typeform, a new Linktree partner, Joaquim Lecha says, “At Typeform, we’re committed to helping creators and businesses grow and engage their audience through people-friendly online interaction solutions. With our new Typeform Link App, creators can take advantage of Typeform’s conversational experience to help build a closer online relationship with their fans and customers, directly on their Linktree.” 

With IRL events back in full swing, Fabrice Sergent, Bandsintown’s Co-Founder and Managing Partner, says: “The uptick in live events is bringing fans endless opportunities to discover shows in their area and feel connected to their favorite artists again. We’re excited to offer this Linktree integration to the 560,000 artists that use Bandsintown to promote their live shows. Since launching earlier this year, our Linktree integration has been used by thousands of artists, including Usher, The Smashing Pumpkins, Black Eyed Peas, The Strokes and more. All of them have harnessed excitement on social media to drive awareness of new tour dates and ultimately ticket sales.” 

The Linktree Marketplace is Linktree’s first step in opening up their platform to developers: Linktree has been privately refining their developer tools in collaboration with premier beta partners and is preparing to invite more developers to build their own Link Apps and integrations to reach and serve Linktree’s 25M+ creators who together receive more than 1 billion visits a month. Interested developers can submit their interest within the Linktree Marketplace. 

Following Linktree’s recent $110M USD raise, the business has focused on introducing new revenue streams and creating additional value for creators and brands, including the launch of the new Web3 NFT platform features in partnership with Opensea and music & entertainment focused integrations with Audiomack, Community, BandsInTown, and Soundcloud. 

The platform also recently unveiled a design rebrand; further signifying the brand’s ambition of empowering creators across the globe to tell their stories better by creating a platform that encompasses many facets of an individual’s digital universe - a home where creators can truly link to everything they are. 

As one of the top 300 most popular website destinations globally, with over 1.2 billion monthly views, Linktree continues to prioritise the needs of creators, consumers and brands.

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Launchd Takes Off: Former AFL Stars Lead Tech-Powered Platform Set to Disrupt Talent and Influencer Marketing

Backed by Institutional Capital, Launchd Combines Five Leading Agencies and Smart Technology to Deliver Measurable Results Influencer marketing i...

Meet the Australian fintech unlocking rewards for small businesses

Small businesses make up 98 per cent of all businesses in Australia, yet they continue to bear the brunt of economic uncertainty. According to Credi...

Teleperformance (TP) Business Insights Report Reveals Key Shifts in Consumer Behaviour

TP’s Business Insights report  into consumer behaviors and preferences, taking in more than 57,000 respondents across 19 sectors, is shedding new li...

HubSpot launches platform-wide AI tools to help businesses close the adoption gap

HubSpot today unveiled more than 200 updates across its customer platform to help businesses grow better. The release introduces smarter tools, new AI...

Why Every Leader Needs a Personal Branding Strategy in 2025

One of the best investments you can make in 2025? Your Personal Brand.In today’s competitive and digitally driven business world, authenticity and...

Sell by LayBy