Business Daily Media

Men's Weekly

.

Australian Made: .au Domains Available

  • Written by arah Russo, Head of Content Marketing at Localsearch

Sarah Russo, Head of Content Marketing at Localsearch, discusses why small businesses should adopt this revolutionary domain change

As of today, Thursday, March 24 2022, businesses with existing .com.au, .org.au or net.au namespaces can register for a new .au domain namespace. This is the biggest change in this area in Australia since the 1980s, but should businesses change?

This historic evolution within the digital space should be at the forefront of Australian businesses’ minds to localise their domain name to reflect their position against international competitors.

If you have a business in Australia catering to an Australian audience, you should register for your .au domain namespace for the range of benefits, including:

  • Protecting your brand and business

Only one person can hold a specific domain namespace at any one time, so there is a chance someone could claim your business name before you if they really wanted to do so. You may be able to claim it back under if it’s a case of cybersquatting but getting in first saves you a lot of hassle. Plus, it saves you from potential scams being registered under a URL containing your business name, if the wrong person were to get hold of it.

  • Improving trust in your business

Eligibility for a .au and similar domains requires you to have an Australian presence. When consumers see this in your website URL, they feel confident they are buying from an Australian business or someone registered to sell in Australia.

  • The shorter URL makes it easier to remember

Sure, .com, .net or .org only adds three letters and a character, but in today’s digital age, attention spans are short. The shorter your URL, the easier it will be to remember, which means your business is easier to remember.

If you are applying for a .au before 20 September 2022, you will need to have an existing .com.au, .org.au or .net.au domain namespace, as well as meet current domain administration registration rules. After this date, anyone who meets the above linked criteria will be able to apply for a .au domain.

Many participating registrars and resellers are taking pre-registrations, including Localsearch.

Taking this next step toward an Australian made and branded business not only protects your identity within your competitor landscape, but shows how proud you and your business are to be trading and operating in Australia. It builds a reputation toward a country who is geographically separated from the rest of the world, yet still strong over the digital landscape.

About Localsearch

Localsearch provides a complete digital marketing solution catered for small businesses. Founded and headquartered in regional Queensland, Localsearch has been supporting more than 28,000 small businesses for more than 28 years. Localsearch has been nominated for multiple prestigious industry awards for a number of years in a row, including the Google Premier Partner Awards for the Growing Businesses Online Category.

For more information visit https://business.localsearch.com.au/

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Sell by LayBy