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Marketplacer Raises $38 Million To Fund US Expansion

Marketplacer, a global technology platform that enables brands, retailers, suppliers, communities and innovators to easily build and grow successful online marketplaces at scale, is forging ahead with its US expansion, to broaden its product suite and accelerate its partner program, after securing a $38 million funding injection, in its largest capital raising to date. 

Marketplacer has now raised more than $85m to date, with investors in this latest funding round including Acorn Capital, Ellerston Capital, Endeavor Asset Management, Lennox Capital Partners, Mirrabooka, OC Funds, Salesforce Ventures and SG Hiscock.  In addition,new investors in this latest round include Fifth Estate, Washington H Soul Patterson and Wunala Capital. 

Over the last six months, Marketplacer’s bookings have tripled compared to the previous six months as companies look to launch marketplaces as part of a strategy to emerge stronger post-pandemic and redefine their ecommerce offering in the decade ahead. 

The company’s momentum has also been recognised by leading industry analysts.  Last month, Forrester Research named Marketplacer a Leader in The Forrester New Wave™: Marketplace Development Platforms, Q4 2021 report with a differentiated rating in the vision, physical product catalogue, seller management, and pricing and fee schedule criteria.  

Jason Wyatt, Founder, Marketplacer, said, “Businesses have accepted that a marketplace strategy is the next big growth lever in commerce and it is essential that when launching a marketplace it is underpinned by a trusted and proven platform.  Indeed, Marketplacer’s customer base includes some of the largest enterprises globally, and we’re delighted in recent months to have added household names such as Woolworths, Barbeques Galore and Circulate to our marketplace ecosystem. 

“This latest funding round enables us to continue our focus of offering enterprise clients modern, intuitive and scalable technology which has flexibility and ease on how they integrate services, applications and providers. At the same time, it will enable us to amplify our sales and marketing efforts and accelerate our product development, taking our offering to enterprise customers in the United States, Asia Pacific and beyond”. 

Marketplacer now has over 100 marketplaces globally, which are driving exceptional digital customer experiences.  

David Keelan, Portfolio Manager, Ellerston Capital, which participated in the funding round, said Marketplacer’s blue chip customer base and ambitious expansion strategy made it an attractive proposition. 

“Marketplacer has earned a stellar reputation for its technology platform, customer experience and double-down focus on being ten steps ahead of market requirements. 

“The Marketplacer team has made great strides in the marketplace economy and we look forward to being part of the Marketplacer success story as it expands its scope and enters international markets.” 

Marketplacer has established technology partnerships with a host of SaaS and digital business providers, including Salesforce, Adobe and Accenture with the aim of fuelling successful, scalable and limitless online marketplaces for its customers.


About Marketplacer 


Marketplacer is a global technology Software as a Service (SaaS) platform equipped with the tools and functionality needed to build successful and scalable online marketplaces, at speed. To date, Marketplacer has helped build and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension, through to consolidating markets and rolling out modern revenue models such as recurring memberships that allow businesses to grow faster and beyond the constraints of capital inventory.


Born and bred from the award-winning BikeExchange, the biggest online marketplace for anything and everything bike, founders Jason Wyatt and Sam Salter saw the opportunity to license the online software platform and apply it to new marketplaces. Marketplacer is responsible for the creation of online eCommerce solutions and business transformations of companies around the world. Visit for more information.


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