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Plastic waste turned into wonderful with Wonder

  • Written by iD Collective

Wonder is striving towards a brighter future where it can turn waste into wonderful for kids and generations to come, and therefore is making big changes to one of Australia’s favourite* bread brands.

In April, Wonder launched Wonder Recycling Rewards, a fun and easy program for Aussie schools to recycle bread bags that might otherwise go to landfill. Over 1,000 schools across Australia registered and have been passionately collecting bread bags for recycling. Bread bag collections have now closed, enabling us all to celebrate the thousands of kilograms of plastic diverted from landfill due to Wonder’s help.

Additionally, Wonder will also be helping to turn every single bread bag collected through the Wonder Recycling Rewards program into new and sustainable items that kids can play on or with. Wonder acknowledges that we can do more if we unite. Plastic is a big problem, and the brand wants to help its customers to make a difference with its 100% recyclable bread bags.

Across participating stores, consumers can return Wonder bread bags to be recycled, ensuring we’re all doing our bit to reduce waste to landfill, whilst returning valuable materials to be reused. Wonder is constantly wondering what it can do better, so together with making its bags 100% recyclable, it has also reduced the plastic content of its bags by 25%; saving approximately 400 tonnes of plastic from being produced each year.

In the coming months, Wonder will potentially remove almost 50 million small pieces of plastic from the waste stream annually through the introduction of cardboard bread tags, ensuring that the brand is working together with its community to eliminate single-use plastics. A small solution, with a big impact.

Cheree Andrews, Senior Marketing Manager - Baking commented on the work undertaken by Wonder, “We want to help kids thrive and grow with products full of nutritious goodness to fuel their play today, whilst creating a better future for tomorrow. A big focus is on reducing the impact of plastic on the environment, so initiatives such as our 100% recyclable bread bags, made with 25% less plastic, and our recyclable bread tags will help significantly reduce plastic waste.”

In partnership with our 2021 Recycling Rewards program, over 400,000 kids and their families, across 1,000 schools have collected Wonder bread bags and bread tags, which will be used to create playground equipment. We truly are turning waste into wonderful.”

With that in mind, reducing carbon emissions forms part of Wonder’s bigger sustainability journey, "We're proud to announce that as of July 1st, 2021, every loaf of Wonder bread produced in our bakeries is now made using 100% renewable electricity. The move to 100% renewable electricity across our bakeries will help reduce carbon emissions from these facilities,” said Andrews.

A huge achievement in reducing its own impact, but more so giving families a better choice for their kid’s future.

A future with no waste, no need to Wonder – they’re making it happen!

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