Business Daily Media

SME Business News

Sharesies appoints former Westpac CPO to lead business growth in Australia

  • Written by a contributor

Sharesies AU Pty Limited (Sharesies AU)*, has appointed former Westpac, Chief Product Officer, Brendan Doggett, as Country Manager in Australia. The Sharesies platform is a wealth development platform based in New Zealand.

Working closely with Brooke Roberts and Leighton Roberts, Co-Founders and Directors of Sharesies AU, Brendan is responsible for leading Sharesies’ expansion in the Australian market since its inception six months ago. Brendan will also lead the charge in building a high-performing team to further develop Sharesies’ business strategy.

With over 20 years’ experience in the financial sector, Brendan joins from Westpac, where he was the Chief Product Officer delivering Westpac’s banking-as-a-service capability to the buy now pay later giant, Afterpay. While at Westpac, Brendan also held a number of senior roles including Brian Hartzer’s Chief of Staff, and legal and compliance roles across the Group. Prior to Westpac, Brendan worked at Citibank, Macquarie Bank and the Australian Stock Exchange and is a qualified lawyer, with a Bachelor of Laws from Victoria University of Wellington.

Founded in New Zealand in 2017, the Sharesies platform now has over 400,000 investors and over $1.5 billion funds under management. The platform became accessible to Australians earlier this year and  allows new and seasoned investors to buy AU, NZ and US shares and ETFs - with no minimum investment amount, whether they have $5 or $5 million. 

On his appointment, Brendan said: “Sharesies is driving real change, breaking down barriers and enabling people from all ages, genders and stages of life to start or continue their investing journey. Their ethos aligns closely with my own personal values, as I have always been passionate about helping people feel more financially empowered. I look forward to this exciting new chapter in Australia and growing the Sharesies brand to be one that is loved and trusted by Australian investors.”

Sharesies AU Co-Founder and Director, Brooke Roberts, added: “We recognise that the Australian and New Zealand markets are each unique. So, we wanted someone on board to bring local industry expertise, as well as a strategic lens to help elevate the Sharesies brand in the Australian market. Brendan is that person and we are excited to officially welcome him to the team. Not only is he a great representation of our brand and values, his vast experience in the financial sector and in-depth knowledge of the local market will drive forward our ambition to be the market leader.”  

Since becoming accessible to Australians in April of this year, the Sharesies platform has experienced substantial local growth. 

Brendan, who commenced the role on 2 August, will be based in Sydney. Born and raised in Wellington, New Zealand, he has called Sydney home for more than 20 years.

To find out more about Sharesies, visit or follow us on Instagram or Facebook.

Business Daily Media Business Development

Celebrating Australia’s innovative, evolving and ‘loved’ local business community

Australia is a nation famous for local businesses. From the tip of Tasmania to the top of Darwin, and from the East coast to the West, retailers and mechanics, dentists and tradies are p...

Dave Scheine, Country Manager Australia at Podium - avatar Dave Scheine, Country Manager Australia at Podium

3 Things You Can Do To Reduce Workplace Injuries From Happening With Your Staff

So many businesses are more busy now than they have been in the last few years. But with issues with staffing and supply chain problems slowing things down, it’s vital that you as a bu...

Business Daily Media - avatar Business Daily Media

Wonders in The Whitsundays

TRAVEL DEALS   Stay for 3, Pay for 2 in Airlie Beach  Extend your holidays and treat yourself to the ultimate resort experience in February and March. Choose from fully self-contain...

Jasmine Halley - avatar Jasmine Halley

Icon Agency wins Large Agency of the Year at the 2021 GTA awards

Integrated Melbourne agency Icon has taken top honours at the 2021 Public Relations Institute of Australia (PRIA) Golden Target Awards, bringing home Gold as the Large Agency of the Year...

Business Daily Media - avatar Business Daily Media

Writers Wanted

Content & Technology Connecting Global Audiences

More Information - Less Opinion