Trade shows are opportunities for companies to build strong connections. However, with other businesses swarming the space around you, it’s not always easy to make your brand pop, no matter how good the product is. Luckily, you can use these tips to make your trade show booth stand out easily.
Always Build Hype Beforehand
One of the best steps for making your booth pop starts before you even build it. Take advantage of email and social media before the big day to advertise your presence at the show. For instance, this is the perfect opportunity to mention a product you’re going to showcase.
Likewise, you can also use social media and emails to mention any giveaways and other fun activities to entice visitors. Thanks to this step, you can grab the attention of potential consumers before they even walk into the event.
Make Your Brand Colors Shine
One of the best tips to make your trade show booth stand out is to boost your curb appeal, so to speak. If your booth setup looks bland, then it will become harder to entice passersby. However, a booth that shines brightly is hard to miss, and you can accomplish that with some strategic booth colors.
Using multiple colors gives you a way to layer colors to add a wonderful dimension to the image. Plus, you can find ways to use your brand logo in the design. That way, you can make sure visitors remember your brand and will spot it easily when browsing shelves or online retailers. After all, helping your brand stand out is one of the top advantages of having a booth for your trade show in the first place.
Create Captivating Video Content
Another great touch to a trade show booth display is video content. Visually appealing, professionally-produced content set up on monitors facing passersby can be captivating if it’s created with focus. For instance, videos are great opportunities to show how a product is properly used.
A video may catch someone’s attention at first, but holding that attention requires careful content development. By mixing information and visual appeal, you will find a powerful way to stand out from the crowd. So, what’s your brand message? Brainstorm the best layout for your booth today so you can see these tips in action.