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Personalising a luxury gift with a name or initial? Research suggests a hidden social cost

  • Written by Anne-maree O'Rourke, Lecturer in Marketing, The University of Queensland
Personalising a luxury gift with a name or initial? Research suggests a hidden social costAndrei Antipov/Shutterstock

You might think spending $5,000 on a handbag or wallet would be prestigious and exclusive enough. What about taking things one step further – and personalising it with your own name?

Brands including Gucci, Louis Vuitton and Dior now offer extensive customisation options – some for a few products, others for...

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With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

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As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

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Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

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For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...