Business News

Work or play? The rise of online ‘kidfluencers’ is raising complex legal and ethical questions

Written by Irmine Keta Rotimi, Doctoral Candidate, Marketing and International Business department, Auckland University of Technology

Videos of children opening boxes of toys and playing with them have become a feature of online marketing – making stars out of children as young as two.

Twelve-year-old influencer Ryan Kaji, for example, earns US$30 million a year on YouTube leading one of the most popular children’s channels. His empire was built on toy unboxing.

An...

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Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

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The Rise of Mobile-First Venues

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Why the SME is now the primary engine of global cybercrime

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Work-life Balance Key to Solving Construction Talent Shortage

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Work or play? The rise of online ‘kidfluencers’ is raising complex legal and ethical questions

Musk’s SpaceX is shaping up as the biggest IPO on record. It’s also bending the rules to do so

Employment data shows the early signs of AI job disruption are already here

The Middle East crisis has exposed NZ to a global fertiliser shock. Where is its plan?

The court ruling in Gina Rinehart’s mining dispute reveals a lot about the nation’s inherited wealth

No‑one has been prosecuted for wage theft since it became a crime. 2 inquiries want answers

Bitesoft rebrands as Aalto as they prepare for bold international expansion

Traditions of Rural Bali at Villa Sabana

Perth's Southern Suburbs Are Running Their Own Race

Some ancient Romans got to retire with a pension at 42, but retirement’s changed a bit over the centuries

68% of millennials earn more than their parents, but boomers had it better

Inflation hits an extraordinary 5.1%. How long until mortgage rates climb?

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

The Rise of Mobile-First Venues

Why the SME is now the primary engine of global cybercrime

Work-life Balance Key to Solving Construction Talent Shortage

The risks of underinvesting in CX

Why Your Business Is Being Left In the Economic Dust: Nimble Risk Management During Uncertainty

How Contiki is Redefining Travel for Young Adventurers