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How companies can make more money by allowing you to 'pay as you want'

  • Written by: Adrian R. Camilleri, Senior Lecturer in Marketing, University of Technology Sydney
How companies can make more money by allowing you to 'pay as you want'In some cases, pay what you want did not provide an increase in revenue. A recent example is the closure of the Footscray Lentils as Anything restaurant.Alpha/Flickr, CC BY-SA

The last couple of years has seen the rise of restaurants, museums and other businesses allowing customers to pay as they want. There may be altruistic reasons for companies...

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