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why Virgin Australia gets called a publicity hound

  • Written by: Mehran Nejati, Senior Lecturer in Management, Edith Cowan University

Parading your patriotism might look like a corporate plan that can’t possibly go wrong. ANZAC Day sporting commemorations by the AFL and NRL, for example, are hugely successful, embraced by veterans groups and the general public alike.

But Virgin Australia’s attempt to get in on the action has proven as much a strategic miscalculation...

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