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Mark Zuckerberg wants business to ‘man up’, but what it really needs is more women entrepreneurs

  • Written by Rod McNaughton, Professor of Entrepreneurship, University of Auckland, Waipapa Taumata Rau
Mark Zuckerberg wants business to ‘man up’, but what it really needs is more women entrepreneursSergey Nivens/Getty Images

By claiming workplaces need to “man up”, Meta CEO Mark Zuckerberg is ignoring one of the biggest untapped opportunities for economic growth – women entrepreneurs.

A 2024 study found promoting female entrepreneurship can greatly enhance women’s workforce participation and drive significant economic...

2025 Thryv Business and Consumer Report - Australian small businesses show grit under pressure

Australia’s small businesses are powering ahead with optimism, resilience and discipline, however, mounting pressures on costs, wellbeing and cons...

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

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UNSW Launches Global Innovation Foundry to Scale 100 Australian Startups Internationally New initiative provides startups and spinouts with direc...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

A year after wage theft reforms came into effect, Australian businesses have increased their focus on payroll compliance, but confidence in pay accu...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...