Business Daily Media

The Times


.

advertisers can't just celebrate masculinity and ignore the #metoo movement

  • Written by: Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University
advertisers can't just celebrate masculinity and ignore the #metoo movementGillette's 'The best a man can be' advertisement has dared to be different in how it speaks to its male audience. Gillette

The controversy over Gillette’s new advertisement focused on toxic masculinity highlights the differences between challenging stereotypes of women and men in advertising.

Viewed more than 23 million times on YouTube, the...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...