Business News

advertisers can't just celebrate masculinity and ignore the #metoo movement

Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University

Gillette's 'The best a man can be' advertisement has dared to be different in how it speaks to its male audience. Gillette

The controversy over Gillette’s new advertisement focused on toxic masculinity highlights the differences between challenging stereotypes of women and men in advertising.

Viewed more than 23 million times on YouTube, the...

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