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the Herald Sun model can't be the future of journalism

  • Written by Leon Gettler, PhD student, RMIT University
imageMelbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook more subscribers.www.shutterstock.com

As newspapers around the world struggle with revenue, News Corp Australia’s Melbourne tabloid the Herald Sun is trialling a bold idea to lure more readers over its paywall.

The plan is...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

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From the first bounce to the final siren - small business lessons from the AFL Grand Final

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Australia’s top finance leaders recognised as CFO role expands

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Why outdated security leaves small businesses exposed to crime

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Why it’s time telcos rethink location and put customer experience first

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