We keep being told that it’s the age of the internet, and when running a business, it seems to be the case that unless you’re able to keep up and maintain a website and online presence, you’ll struggle to compete in the big business world. Unfortunately for the technophobes, this is very true, but it also means that if you haven’t been using technology to your advantage already, things are about to get very interesting.

 

1. Focus on a great website

The better your website, the more traffic you will attract and the more people will become loyal customers and remember your website. Having a good website is about more than just a great layout and some interesting information. You need to think about what to do in order to keep your visitors more engaged – this could be in the form of quizzes, polls, blog posts or images and videos. In order to get the traffic to your website, you should focus on good SEO (search engine optimisation) and keywords which will boost your ranking in the search engines.

2. Be bold and dynamic

You don’t have to use lots of flashing colours and fairy lights in order to get the attention of people who might be interested in your business. You can do this by using digital tools and tricks that help people to stay engaged for longer. These types of features will also make your business more memorable to the people who visit your website. You can do this by making bold statements about your business (providing these are true, of course) and by posting videos rather than text posts on a regular basis. In order to help with the designing and advertising side of things, you can enlist the help of companies such as CSG who are experts in this field.

3. Increase your social media presence

When people are using their smartphones or tablets at home, while at work or travelling on public transport, most of the time they are engaging with social media. Whether this is in the form of an interested advert that catches their attention half way home or it’s a funny video that makes people want to learn some more, there are a whole variety of ways in which you can gain more clients and get people talking. Social media is also a great way to expand your audience and reach out to many more people than you would in an ordinary day.

4. Update your in-house technology

If you don’t have a proper signing in and out system, think about investing in swipe cards or online time trackers and leave trackers. This will help your company to become more efficient, since there will be less paperwork and hard copies of things which need to be sorted out. In exchange, you will be able to monitor a lot more online and within the online business systems, making it easy to find information as and when you need it.