Business Daily Media

Times Advertising

.

Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

  • Written by Dan Fastnedge, Lecturer in Advertising Creativity, Auckland University of Technology
Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

When the New Zealand government wanted a campaign to keep kids safe online, naturally it turned to a couple of naked porn actors to get the message across.

Actually the government turned to video advertising agency Motion Sickness, which in turn created Sue and Derek, who turn up naked at a boy’s house to talk to him about real relationships.

T...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...