Business Daily Media

Men's Weekly

.

Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

  • Written by Dan Fastnedge, Lecturer in Advertising Creativity, Auckland University of Technology
Small budgets, big ideas — what a viral adult film awareness campaign tells us about New Zealand advertising

When the New Zealand government wanted a campaign to keep kids safe online, naturally it turned to a couple of naked porn actors to get the message across.

Actually the government turned to video advertising agency Motion Sickness, which in turn created Sue and Derek, who turn up naked at a boy’s house to talk to him about real relationships.

T...

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Sell by LayBy