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Boycotting Russian products might feel right, but can individual consumers really make a difference?

  • Written by Mike Lee, Associate Professor of Marketing, University of Auckland
Boycotting Russian products might feel right, but can individual consumers really make a difference?Scottish Artists for Ukraine demonstrate at the Russian consulate, Edinburgh, against the Russian military invasion of Ukraine. Picture date: Wednesday March 9, 2022.Andrew Milligan/PA Images via Getty Images

Ukrainian president Volodymyr Zelenskyy’s recent call for a boycott of Russian oil and other import-export bans was aimed at global...

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AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...

Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...