Business Daily Media

Men's Weekly

.

Matariki falls during a quiet retail season – but businesses should be wary of cashing in

  • Written by Mike Lee, Associate Professor of Marketing, University of Auckland
Matariki falls during a quiet retail season – but businesses should be wary of cashing inGettyImages

Aotearoa New Zealand will enjoy a new official public holiday on June 24, with the country marking Matariki – the start of the Māori New Year. But with it comes the temptation for businesses to use the day to drive sales.

Some Māori have already expressed concern that businesses were positioning themselves to market...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...

Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...