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Matariki falls during a quiet retail season – but businesses should be wary of cashing in

  • Written by Mike Lee, Associate Professor of Marketing, University of Auckland
Matariki falls during a quiet retail season – but businesses should be wary of cashing inGettyImages

Aotearoa New Zealand will enjoy a new official public holiday on June 24, with the country marking Matariki – the start of the Māori New Year. But with it comes the temptation for businesses to use the day to drive sales.

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