why consumers don't punish big polluters for greenwashing lies
- Written by Adam Austen Kay, Lecturer, School of Business, The University of Queensland

Stigma is an awful burden for business. But what if – for some companies – stigma is an asset?
That’s what I and an international team of researchers set out to investigate in a new paper published in the Journal of Management Studies.
We examined how consumers around the world responded to firms in stigmatised...