Business owners see cutting carbon emissions as 'the right thing to do', despite the challenges of making change
- Written by Pii-Tuulia Nikula, Principal Academic, Eastern Institute of Technology

An increasing number of businesses in Aotearoa New Zealand are changing how they operate to reduce their overall climate impact. These measures, which include reducing carbon emissions, are largely voluntary outside of specific sectors, such as the fuel, energy and waste industries.
So, what motivates businesses to take climate action...